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Why a Digital Marketing Course in Canada is a Great Career Choice?

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  • By:CANAM Group
  • Updated On:Jan 05,2024 04:32 PM IST

Considering the internet’s integral role in daily life and increase in online marketing and promotions, mastering digital marketing techniques is paramount. Read the blog to explore the role of a Digital Marketing course in Canada, empowering students with vital skills to leverage the internet's marketing potential.

Why is a Digital Marketing Course in Canada a Great Career Choice.webpDigital marketing stands as a powerful force in shaping the future of online marketing. Among students aspiring to study abroad, it stands out as a coveted field, notably within Canada due to its increasing demand. Renowned globally, Digital marketing courses in Canada excel for their top-tier academic offerings and exceptional quality of life.

This blog provides an overview of popular digital marketing courses, alongside insights into the opportunities of pursuing this field in Canada.

Why Pursue a Digital Marketing Course in Canada?

Pursuing a digital marketing degree from Canada helps individuals to excel in today’s competitive market. The maple country offers brilliant infrastructure, education system, and advanced research facilities to attract international students. Apart from these, there are several other reasons one prefers to opt for a digital marketing, which is extremely popular in Canada, and why studying in Canada can be a good choice.

Comprehensive digital marketing syllabusUniversities and colleges in Canada offer a comprehensive syllabus aiming to help students upskill themselves. Digital marketing courses also focus on providing hands-on experience, enabling students to acquire firsthand experience. 
High-Paying jobsCanada offers high paying jobs opportunities to students with a digital marketing degree. One can expect an average of approximately 50,000 to 60,000 CAD per year. 
Innovative Teaching methodsThe teaching method offered in Canadian Universities emphasize on the latest marketing trends and techniques. Considering the evolving field of digital marketing, it's crucial for universities to ensure students gain the necessary skills for success in this dynamic industry.
Remarkable growth of digital mediaThe growth of digital media in Canada is significant. The major factor driving the digital media expansion is the swift transition of businesses towards online marketing. The increasing use of internet has led global brands adapt several online marketing techniques to promote their businesses and sell their products and services to a wider audience. This results in increasing the demand of skilled digital marketing professionals in Canada. 

Application Process to Study in Digital Marketing in Canada 

Pursuing a digital marketing education in Canada offers an excellent opportunity for international students aiming to start a career. Here's a structured process for applying to study in Canada with the assistance of Canam- India's prominent study-abroad consultant:

Admission Requirements:Each university sets its own admission prerequisites; which students must meet for their chosen Digital media program in Canada. These criteria vary based on the institution and program selected, typically encompassing previous education and English language proficiency such as IELTS, PTE or TOEFL. Some programs may also necessitate work experience, making it crucial for students to review these requisites before applying. 
University and Course SelectionThe subsequent step involves selecting a suitable Canadian university for Digital marketing by considering aspects like accreditation, location, fees, campus placement, among others. Following this, students should opt for a program aligning with their interests.
Language Proficiency TestDepending on the program, students might need to undertake English language proficiency exams such as IELTS, PTE, or TOEFL. Non-native speakers must attain minimum scores specified by the university to demonstrate English proficiency.
Applying to UniversitiesUpon shortlisting preferred universities, it's time to reach out to them. Canam's expert counselors can assist throughout the application process to a Canadian university, ensuring its successful submission.

Documents Required to Study Digital Marketing Course in Canada

Every Canadian university offering a digital marketing course has their own document requirements. It is therefore recommended that international students check the university requirement before applying. Here are some commonly accepted documents for admission into a digital marketing course in Canada:

digital marketing in canada.webp

• Academic Transcripts

Statement for Purpose (SOP)

Letters of Recommendation (LOR)

• Gap Certificate/Experience Certificate

• Valid Passport

English Language Score Cards

Bachelors in Digital Marketing in Canada

A Bachelors in Digital Media is an undergraduate course offered by most Canadian universities, typically spanning a duration of 3 to 4 years based on the institution and its specific curriculum. Studying Bachelors in Digital Marketing in Canada can open doors to a dynamic and exciting career in a rapidly growing field. The country provides students with skills and knowledge required to thrive in the growing digital landscape. 

Algonquin College - Ottawa CampusBachelor of Digital Marketing Communication (Honours) (Co-Op)
Brock UniversityBachelor of Arts In Visual Arts
Fanshawe College - London CampusBachelors of Commerce (Honours) In Digital Marketing (Co-Op)
George Brown College - St. James CampusHonours Bachelor of Commerce In Digital Marketing (Co-Op)
Kwantlen Polytechnic University - Richmond Campus(Public University)Bachelor of Design In Graphic Design For Marketing
Ontario Tech University 
• Bachelor of Arts (Honours) In Communication And Digital Media Studies
• Bachelor of Science (Honours) In Computer Science - Digital Media
Seneca Polytechnic - Newnham CampusBachelor of Commerce In Marketing (Honours)
St. Thomas UniversityBachelor of Arts In Digital Media And Creative Arts

Masters in Digital Marketing in Canada

Masters in Digital Marketing in Canada is typically a 1 to 2 years’ program. The duration of the program depends on the institution and curriculum structure. The master’s program offers advanced-level expertise in digital media. It exposes students to a wide array of strategies aiming to build a strong online presence and effectively engage with their target audience.  

Conestoga College - Milton - Parkhill Drive - CampusGraduate Certificate in Broadcasting Performance and Digital Media
Fanshawe College - London CampusGraduate Certificate in Advanced Live Digital Media Production
Graduate Certificate in Digital Communication Management
Lambton College Ottawa CampusGraduate Certificate in Marketing Management - Digital Media (Co-Op)
Lambton College - Toronto CampusGraduate Certificate in Marketing Management Digital Media (Co-Op)
Pacific Link CollegePost Graduate Diploma in Digital Media Studies Management Science
St. Lawrence College - Kingston CampusGraduate Certificate in Digital Marketing Communications
Toronto Metropolitan UniversityMaster of Digital Media
York University - School of Continuing StudiesPost-Graduate Certificate in Digital & Content Marketing

Career Opportunities after Digital Marketing in Canada

Pursuing a digital marketing course especially from Canada, can open up a vast and exciting landscape of career opportunities. The diverse and growing nature of this field, one of the reasons to study in Canada, promises an exciting trajectory for international students. Upon completing their course in digital marketing from a reputable Canadian university, one can apply for one of the following job opportunities:

1. Advertising Copywriter
2. Analytics Specialist
3. Brand Manager
4. Content Specialist
5. Content Managers & Strategists
6. Campaign Specialist
7. Digital Marketing Managers
8. Marketing Analyst
9. Social Media Specialist
10. SEO/SEM Specialists
11. Web Content Manager

These are some of the most sought-after job opportunities in Canada for international students. As digital marketing graduates in Canada gain more years of work experience and enhance their academic qualifications, additional roles within the field may become available to them.


Completing a Digital marketing degree from Canada marks as a crucial step towards a promising future. Renowned Canadian universities offer extensive learning avenues within their Digital Marketing courses, empowering students to apply their knowledge effectively and excel in various domains. Students seeking assistance in applying to Canadian universities can connect with Canam Consultants.


Yes, Canada is one of the top study abroad destinations to pursue a digital marketing course. It offers brilliant infrastructure, education system, and advanced research facilities to attract international students.
Depending on the program, students might need to undertake English language proficiency exams such as IELTS, PTE, TOEFL.
Some universities offer the course as a 3-year program, while others may impart it for 4 years.
Digital marketing is growing and likely to keep growing for a while. This is because many businesses heavily rely on the internet and digital tools to promote and expand what they offer.
Upon completing their course in digital marketing from a reputable Canadian university, one can apply for one of the following career opportunities:

• Advertising Copywriter
• Analytics Specialist
• Brand Manager
• Content Specialist
• Content Managers & Strategists

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