Bachelor of Business with Major in Digital Business The University of Waikato - Hamilton Campus, New Zealand

Unlock your full potential with the Bachelor of Business (BBus). Be equipped with the tools to help organisations become more efficient, profitable and sustainable, so they can adapt and thrive in changing times.

Why study the Bachelor of Business?

Ranked in the top 1% of business schools globally, Waikato Management School is proud to offer the best undergraduate business degree in New Zealand.

Our Bachelor of Business (BBus) takes you beyond the textbook to tackle practical, real-world challenges facing companies, government, and community organisations. This hands-on learning approach will provide invaluable insights to supercharge your future career.

This degree is underpinned by academic excellence, and you'll be taught by passionate teachers who are also highly regarded business consultants.

But what really sets the BBus apart is the focus on versatile skills. Today's employers want graduates who can lead people, build successful teams, communicate ideas, think creatively, solve problems, analyse data to find trends, plan and deliver projects, and much more.

And that's exactly what this degree delivers to set you up for success. It provides a strong foundation of knowledge across core business areas such as strategy, economics, and data analytics, along with advanced expertise in your major/minor subjects.

We've designed our business degree to offer students more flexibility and choices so that your papers align closely to your career interests.

Major: Digital Business

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

Why study Digital Business?

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares students for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.