• Australia

Master (MS) in Marketing in Australia: Universities, Eligibility, Scholarships, and Career Opportunities

3426 Reads
3 min Read

By:CANAM Group
Updated On:Aug 21,2023 04:47 PM IST

Pursuing a Masters/M.Com (MS) in Marketing in Australia can offer valuable insights and skills in the dynamic field of marketing. A country with a strong economy and vibrant marketing industry, Australian universities offer high-quality programs in the field of marketing. Read the blog to know the admission requirements and process, universities offering excellent programs, scholarships available and job opportunities.

A Master’s (MS) in Marketing program typically covers a wide range of marketing concepts, strategies, and techniques, including market research, consumer behaviour, branding, digital marketing, advertising, and more. Master’s in Marketing in Australia is designed to help students excel in various marketing roles. Similar to other master's programs, the duration of an MS in marketing program in Australia can vary. It is commonly a one to two-year full-time program; however, some universities may offer part-time or online options to accommodate different schedules. The program offers a range of options and a ready job market.

Admission Requirements for Masters in Marketing in Australia

Admission requirements for Masters in Marketing program in Australia may vary by university, but generally, candidates need a relevant bachelor's degree, preferably in a business-related field, along with English language proficiency test scores (i.e., a minimum IELTS of 6.5 and a minimum TOEFL score of 79). This is if English is not their native language.

Students interested in pursuing the program must keep a check on the criteria before applying, in order to avoid any last-minute hassle. Some of the most common eligibility criteria are:

• Academic Degree: Students must hold a bachelor’s degree or equivalent degree in business or related field.

• GRE or GMAT scores: Several universities ask for the GRE or GMAT scores.

• Statement of Purpose (SOP): Candidates are required to provide a statement of purpose.

• Letters of Recommendation: A well-written LOR supports the student’s story as they act as testimonials. LORs add credibility to the SOP and Resume and highlight the overall personality. It serves as recognition of the candidate’s academic or professional presence, as evaluated by their professors or supervisors.

• Experience: Some universities may require work experience of 1-2 years, but not many do.

Admission Process to Pursue Masters in Marketing

The process for admission to a marketing program in Australia can vary depending on the university. However, there are some general steps all candidates must follow:

• Check the admission requirements: The first and foremost step is to check the requirement of the universities one intends to apply for.

• Gather required documents: Candidates must gather all important documents required during the process including bachelors’ degree transcript, English language proficiency test scores, GMAT or GRE scores, LORs, and SOP.

• Complete application form: The application form generally requires details such as personal information, academic history, work experience, etc.

• Submission of the application: Once the form is completed, one needs to submit the form to the university which can easily be done online.

Also read: Why Australia is the best study location for international students?

Universities Offering MS in Marketing in Australia

Australia has several universities known for their strong marketing programs. Some of these universities include:

1. University of Melbourne

2. University of Sydney

3. University of New South Wales (UNSW)

4. Monash University

5. Queensland University of Technology (QUT)

6. University of Technology Sydney (UTS)

7. RMIT University

8. Deakin University

9. Curtin University

Masters in Marketing: Scholarships

Studying abroad can be expensive. Several organisations offer scholarships to talented international students to help them study and reach their career goals. Below are some major scholarships

Scholarships	Awarded by
International Merit Scholarship	Queensland University of Technology
Future Leadership Scholarship	RMIT
Monash International Merit Scholarship	Monash University
Melbourne Mobility Awards	University of Melbourne
International Scholarships for business school students	University of Sydney
Future Change Scholarship	University of New South Wales

Career Opportunities in Masters in Marketing

Australia offers numerous job opportunities to individuals with a Masters’ degree in marketing. The field holds a prominent position and can make way for a lucrative career. Among various job roles to consider, some of the top ones are: marketing assistant, affiliate manager, digital marketing manager, brand manager, marketing manager, marketing executive, and sales and marketing assistant.

1. Marketing Manager: A marketing professional with a versatile skill set, and a wide knowledge of the existing market is highly in demand. Having international experience as a marketing manager can increase the candidate’s prospects for advancing up the corporate ladder, potentially reaching esteemed and well compensated positions.

2. Brand Marketing Manager: Creating effective marketing strategy starts with establishing a robust brand identity. As a brand expert, the responsibility of the individual would encompass defining and safeguarding the company’s personality, visual identity, and overall image. The responsibilities involve roles like maintaining consistent tone of voice for the brand, creating product taglines, designing logos.

3. Marketing copywriter: In today’s day and time, when people consume information both online and offline at an ever- increasing rate, hence the demand for compelling marketing copy continues to rise. The need for strong writing skills is essential and the job role for a marketing copywriter is more than just creative wordsmith. It is important to comprehend the consumer behaviour and create the write-ups effectively. Creating taglines, social media posts, crafting product catalogues and scripting advertising videos are some of the primary job roles of marketing copywriter.

4. Search Engine Marketing (SEM) Specialist: Google algorithms have become more sophisticated with time. SEM primarily revolves around enhancing the company’s online presence. SEM specialists specialize in search engine optimization (SEO) and generate leads and traffic to their company's website by optimizing content, web code, and inbound links from other websites.

5. Specialist in Social Media Marketing: Digital platforms have transformed the way audience interact with brands. The realm of social media marketing is expansive, offering the choice to specialize in a specific platform or medium or to advance into high-level positions.

Conclusion

The first step towards the journey of skill enhancement and professional growth is by obtaining a Master’s degree in Marketing in Australia. The program offers a multitude of benefits and serves as a foundation to build a successful career. A marketing student get insights into what strategies prove effective and which ones do not, empowering them to make informed decisions. The program enables candidates’ to refine their expertise and navigate the dynamic landscape of marketing with proficiency.

Also read: Why Australia is better than other countries for studies?

FAQ

What is the approximate tuition fee for MS in Marketing in Australia?

Tuition fees for an MS in Marketing can vary based on the university and program duration. On average, tuition fees for international students can range from AUD $20,000 to $40,000 or more per year.

Is marketing a profitable profession in Australia?

Yes, marketing is a profitable profession in Australia as it offers excellent job opportunities with outstanding growth.

What jobs can I get after Masters in Marketing?

Among various job roles to consider, some of the top ones are: marketing assistant, affiliate manager, digital marketing manager, brand manager, marketing manager, marketing executive, and sales and marketing assistant.

Does Australian universities offer scholarships to international students?

Some scholarships provided by Australian universities are: International Merit Scholarship, Future Leadership Scholarship, Monash International Merit Scholarship, etc.

What is the job role of a Brand Marketing Manager?

As a brand expert, the responsibility of the individual would encompass defining and safeguarding the company’s personality, visual identity, and overall image.

Get great articles direct to your inbox

The latest news, articles, and resources, sent straight to your inbox every month.

Popular Universities to Study Abroad

World class education waiting for you.

University of Lethbridge - Calgary Campus

Alberta, Canada • 12 Programmes

Tuition Fee : CAD 20000-20300 / year

Bath Spa University London

England, UK • 2 Programmes

Tuition Fee : GBP 13000-17000 / year

Saskatchewan Polytechnic - Regina Campus

Saskatchewan, Canada • 37 Programmes

Tuition Fee : CAD 13500-23500 / year

Red River College Polytechnic - The Roblin Centre

Manitoba, Canada • 11 Programmes

Tuition Fee : CAD 13000-21500 / year

Hermes Colleges Network - Aviron Quebec Technical College

Quebec, Canada • 4 Programmes

Tuition Fee : CAD 0-0 / year

SRH Universities - Furth Campus

Bavaria, Germany • 6 Programmes

Tuition Fee : EUR 0-0 / year

Southwest Minnesota State University

Minnesota, USA • 57 Programmes

Tuition Fee : USD 10300-10500 / year

McMurry University

Texas, USA • 45 Programmes

Tuition Fee : USD 30000-31000 / year

View All Universities

Latest at CANAM

Events, webinar, college / university visits and more.

Study In Australia and New Zealand : Diplomas, Degrees, Pathways and Scholarships

Study in Australia, New Zealand • Webinar

11:00AM

Virtual Event

University Visit - London School of Business and Finance

Study in Singapore • University Visit

Chennai • 10:00AM

In-Person Event

University Visits - Cape Breton University

Study in Canada • University Visit

Ahmedabad • 12:30PM

In-Person Event

Top countries destinations

Popular university and colleges for Studying abroad.

Bond University Queensland
Central Queensland University - Rockhampton, North Campus Queensland
Charles Sturt University - Wagga Wagga Campus New South Wales
Deakin University - Geelong Waurn Ponds Campus Victoria
Engineering Institute of Technology - Perth campus Western Australia
Griffith University - Nathan Campus Queensland
La Trobe University - Bendigo Campus Victoria
LCI Melbourne - Art & Design School Victoria

Ara Institute of Canterbury - City Campus Southland
Aspire 2 International - Auckland Campus Auckland
Auckland University of Technology - City Campus Auckland
Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay
Manukau Institute of Technology -Manukau Campus Auckland
Massey University - Auckland Campus Auckland
Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland
New Zealand Institute of Business & Technology (NZIBT) Auckland
The University of Waikato - Hamilton Campus Hamilton

Kent state university Ohio
San Jose State University California
Wright State University Ohio
Clark University Massachusetts
Rowan University New Jersey
Arkansas State University Arkansas
University of Wisconsin Milwaukee Wisconsin
Southern Illinois University Edwardsville Illinois
University of Findlay Ohio

Popular English Language Proficiency Exams

Blogs and Articles

Curated content to keep you updated on the latest education trends, news and more.

Highest Paying Jobs in the World

With super-advanced technologies like AI entering every field, the assumptions are high that the job roles that exist today won't exist after some yea...

Updated on • Jun 10,2025 01:08 PM IST • Study Abroad

Scholarships in France for Indian Students

Are you planning to study in France but are scared of the expensive tuition fees? But now there is no need to fear because you can take advantage of F...

Updated on • May 29,2025 05:22 PM IST • France

Intakes in Dubai for Indian Students

World-class universities, a multicultural environment and tax-free earnings are some of the benefits that attract Indian students to Dubai. However, i...

Updated on • May 27,2025 03:34 PM IST • Study in Dubai

France Student Visa 2025 – Requirements, Fees, Checklist & Application Process

Imagine this: Today is the day you will sit for your dream job interview. You practised all possible questions, wore formal attire, and collected all ...

Updated on • May 23,2025 03:36 PM IST • France

MBA in France for Indian Students in 2025

MBA is one of the most sought-after master’s programs worldwide. France is increasingly becoming popular as an overseas education destination. The r...

Updated on • May 22,2025 05:35 PM IST • France

PTE Accepted Universities in Australia

In recent years, PTE has emerged as one of the alternatives to IELTS to study abroad. Many top study-abroad destinations like USA, UK and New Zealand ...

Updated on • May 22,2025 05:31 PM IST • PTE

PTE Accepting Universities In USA

PTE stands among the most popular English language proficiency exams accepted by various institutions worldwide. Students applying to study in the USA...

Updated on • May 22,2025 05:24 PM IST • USA

MBBS in UK: Colleges, Fees, Eligibility and Scholarships

Starting a medical journey is a great choice, and pursuing a Bachelor of Medicine or Bachelor of Surgery (MBBS) in the United Kingdom adds an extra la...

Updated on • May 22,2025 05:13 PM IST • UK

MBBS in Australia: Top Universities, Syllabus, Cost of Study, Eligibility, Scholarships & Jobs

Medical studies have taken the world by storm with its increasing popularity. The majority of international students prefer to study this course in Au...

Updated on • May 22,2025 04:53 PM IST • Australia

MBBS in Germany

Studying an MBBS in Germany offers a pathway to a world-class education in medicine, attracting thousands of aspiring doctors from around the globe ev...

Updated on • May 22,2025 04:36 PM IST • Study in Germany

Best Medical Colleges in USA

You looking for medical colleges in the USA is clear evidence that it is the best country to pursue medical courses. One of the most sought-after medi...

Updated on • May 22,2025 04:20 PM IST • USA

Highest Paying Jobs in New Zealand for International Students

Many students aspire to live and work in a country like New Zealand. And why not? Alongside its stunning scenery and vibrant culture, New Zealand is a...

Updated on • May 22,2025 01:03 PM IST • New Zealand

High Paying Jobs in Germany

Germany, a powerhouse of innovation and industry, offers a fantastic job market with excellent salaries and a strong work-life balance. Whether you're...

Updated on • May 22,2025 11:11 AM IST • Study in Canada

Fastest Growing Job Sectors in Germany in 2025

Thousands of job opportunities in Germany are waiting for Indians. Fill them before someone else grabs these. But how? Do you know which sector these ...

Updated on • May 20,2025 05:25 PM IST • Germany

Job Opportunities in Canada for Indians: Salaries, Best Job Sites & More

Canada has always been a highly sought-after destination for international students, thanks to its exceptional education, abundant job prospects, and ...

Updated on • May 20,2025 05:21 PM IST • Study in Canada

How to Get a Job in USA in 2025

USA is not just a great destination for studying abroad, but also for pursuing a full-time job. That’s why the internet is filled with queries like ...

Updated on • May 20,2025 05:20 PM IST • USA

Reasons to study Engineering Masters in Germany

When you think about Germany, the thing that instantly comes to mind is its safe roads, modern technology, the best cars in the world, and t...

Updated on • May 17,2025 01:22 PM IST • Study in Germany

Study in the USA after 12th

For countless Indian students, the dream to study in the USA after 12th is more than just an academic milestone- it’s a gateway to global exposure, ...

Updated on • May 15,2025 05:23 PM IST • USA

France Intakes in 2025

France is one of Europe's most popular study destinations, with 35 universities ranking in the QS World University Rankings 2025. French universities ...

Updated on • May 13,2025 03:54 PM IST • France

UK Scholarships for Indian Students 2025

Studying abroad is becoming a growing trend among Indian students as the opportunity not only allows them to explore modern and advanced education opt...

Updated on • May 03,2025 05:39 PM IST • UK • study in the UK

Master (MS) in Marketing in Australia: Universities, Eligibility, Scholarships, and Career Opportunities

Table of Contents

Admission Requirements for Masters in Marketing in Australia

Admission Process to Pursue Masters in Marketing

Universities Offering MS in Marketing in Australia

Masters in Marketing: Scholarships

Career Opportunities in Masters in Marketing

Conclusion

FAQ

Events, webinar, college / university visits and more.

Popular university and colleges for Studying abroad.

Bond University Queensland

Central Queensland University - Rockhampton, North Campus Queensland

Charles Sturt University - Wagga Wagga Campus New South Wales

Deakin University - Geelong Waurn Ponds Campus Victoria

Engineering Institute of Technology - Perth campus Western Australia

Griffith University - Nathan Campus Queensland

La Trobe University - Bendigo Campus Victoria

LCI Melbourne - Art & Design School Victoria

University Canada West British Columbia

University of Windsor Ontario

Dalhousie University Nova Scotia

Carleton University Ontario

Cape Breton University Nova Scotia

University of ottawa Ontario

University of saskatchewan Saskatchewan

University of regina Saskatchewan

University of guelph Ontario

Ara Institute of Canterbury - City Campus Southland

Aspire 2 International - Auckland Campus Auckland

Auckland University of Technology - City Campus Auckland

Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay

Manukau Institute of Technology -Manukau Campus Auckland

Massey University - Auckland Campus Auckland

Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland

New Zealand Institute of Business & Technology (NZIBT) Auckland

The University of Waikato - Hamilton Campus Hamilton

University of Warwick England

De Montfort University England

University of West London England

University of Strathclyde Scotland

Aston University England

University of Bath England

University of Liverpool England

Durham University England

Newcastle University England

Kent state university Ohio

San Jose State University California

Wright State University Ohio

Clark University Massachusetts

Rowan University New Jersey

Arkansas State University Arkansas

University of Wisconsin Milwaukee Wisconsin

Southern Illinois University Edwardsville Illinois

University of Findlay Ohio

Popular English Language Proficiency Exams