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Masters in Marketing in UK: A Complete Guide

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  • read time3 min Read
  • By:CANAM Group
  • Updated On:Jun 03,2024 04:52 PM IST

  • UK is a popular destination for international students who want to pursue master’s courses such as Master’s in Marketing.
  • Master in Marketing in UK can be an ideal course for those who wants to make a career in social media marketing, email marketing, influencer marketing.
  • The demand for a Master’s in Marketing is increasing in UK, so students are choosing UK to pursue this course.

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The UK is one of the most popular study-abroad destinations, and thousands of students go there every year to pursue master's courses. A master’s in Marketing in the UK is one such course, which allows one to learn in-depth about marketing and bag high-paying jobs such as marketing executive, social media manager, advertising account executive, SEO specialist, advertising art director, and many more.

Read this blog to know all essential details regarding a Master’s in Marketing in the UK, such as admission requirements, documents required, costs involved, best universities, marketing courses, application process and job roles.

Why Study a Masters in Marketing in UK?

The United Kingdom (UK) is one of the most popular destinations to pursue postgraduate courses. It is also among the top choices for studying Master’s in Marketing in the UK. Let’s see the benefits of studying Marketing in the UK.

Job OpportunitiesThe UK has various big brands, such as advertising and international media networks. After completing their studies, students can easily find high-paying jobs in these companies.
Global ReputationUK universities are known for their high-quality education, which makes them an ideal country to pursue a Master’s degree in Marketing. The programs are designed to allow students to get jobs after their studies or even start their own marketing agencies.
Cultural DiversityWhile studying in the UK, students can interact with individuals from different countries and learn about their cultures and traditions.
Research OpportunitiesUK universities provide immense research opportunities to students who want to participate in cutting-edge research projects. Students can do research in areas such as consumer behaviour, market trends and marketing strategies.

Marketing Courses in the UK

UK universities provide various specialised courses in marketing to cater the needs of different individuals. Every course is designed to provide students with knowledge about a specific field. Some of the most popular marketing courses in the UK are as follows:

Digital MarketingIn this course, students learn about website & SEO audits, content creation, marketing and digital PR.
Fashion, Textiles and Luxury GoodsThe fashion industry is one of the fastest-growing industries in the world. This course covers how different areas of the fashion industry work together.
Sales & MarketingIn this course, students will learn about different digital marketing concepts and specialise in digital marketing.
Business Intelligence & AnalyticsThe ways of doing business are changing worldwide, and therefore, this course explores the developments in technology for business, such as social media, business intelligence, and mobile and cloud services.
International BusinessThe course aims to provide business management knowledge and skills to students without a business or management background.

Top MSc Marketing Universities in UK 

The UK is home to renowned universities that provide master's courses in various fields. Following is a list of the best universities where students can pursue a Master’s in Marketing.

University NameProgram Name
Heriot-Watt University
Master of Science in Digital Marketing
Keele University
Master of Science in Marketing
Middlesex University
Master of Science in Branding and Marketing Communication
Robert Gordon University
Master of Science in International Marketing
University of Aberdeen
Master of Science in Marketing Management
University of Bedfordshire
Master of Business Administration in Marketing
University of Hertfordshire
Master of Business Administration (Digital Marketing)
University of Strathclyde
Master of Science in Digital Marketing Management
University of Wolverhampton
Master of Science in Digital Marketing Management
Wrexham University
Master of Science in International Marketing Management with Advanced Practice

Admission Requirements for Masters in Marketing in UK

To pursue a Master's in Marketing in the UK, international students must meet the eligibility criteria of the university they want to apply to. Although every university has its admission requirements, the following are the standard criteria students must meet to study marketing courses in the UK.

Educational QualificationStudents must have completed a bachelor’s degree in a related field of marketing, such as economics, media and communication, business management, or psychology, from a recognized institution.
English Language ProficiencyInternational students from non-English backgrounds must take English language exams such as IELTS, PTE, TOEFL, etc. The minimum score for every exam will differ depending on the universities and the programs chosen by students.
Letter of RecommendationMany UK universities require students to submit 2-3 letters of recommendation from academics or professionals who can attest to the qualities of the students.
Statement of PurposeA Statement of Purpose is a document that contains details such as career goals, reasons for students to pursue an MSc in Marketing, and how the program aligns with the student's aspirations.

Documents Required for Masters in Marketing in the UK

Besides admission requirements, students must also submit documents to study in the UK. The following is the list of documents that international students must keep ready to study for a Master’s in Marketing in the UK.

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How to Apply for a Masters in Marketing in the UK? 

Applying for a higher education program in a foreign university should be done carefully, as any mistake can lead to application rejection. The same applies to a Master's in Marketing in the UK. So here is a complete step-by-step application process for a Master's in Marketing in the UK with the help of Canam.

  • First, connect with study abroad consultants of Canam or log on to the website.
  • Secondly, sign up on the platform to create a profile. Fill in the necessary details, such as educational background, test scores (if any), program preference, etc.
  • Thirdly, search and shortlist desired universities for marketing based on intakes, fee waivers, tuition fees, etc.
  • After selecting universities, start the application process by uploading the necessary documents, including academic transcripts, CVs, SOPs, LORs, and any standardised test scores (if required).
  • Thereafter, keep track of active applications.
  • In this step, the admission authority of the applied university thoroughly checks the students’ profiles and then sends the offer letter.
  • Once the offer letter is received, students must pay tuition fees and confirm the seat.
  • After paying the fee, the student can apply for a student visa with the guidance of a counsellor.
  • Finally, they are all set to start their study abroad journey.

Job Opportunities After Masters in Marketing in UK

Studying any course in the UK is a heavy investment; therefore, students look for ways to get a return on the money they spend. A Master's in Marketing is no different, and the following are the various job roles students can pursue after completing their studies:

Job RolesAverage Annual Salary
Marketing Executive£25,000–£35,000
Sales Promotion Account Executive£25,000–£35,000
SEO Specialist
Social Media Manager£30,000–£40,000
PPC Specialist£30,000–£40,000
Advertising Account Executive£37,000–£47,000
Public Relations Officer£37,000–£47,000
Content Marketing Lead£38,000–£48,000
Digital Marketer£42,000–£52,000
Advertising Art Director


The salaries are estimated and subject to change depending on the city, company, students' experience, and other factors.


A Master’s in Marketing in the UK could be an ideal course for someone who loves the online world and wants to know more about marketing. This blog has covered all the essential details regarding a Masters in Marketing in the UK, such as eligibility criteria, documents required, costs involved, top universities, marketing courses, application process and job opportunities after completing studies. Connect with study abroad experts at Canam to know more about studying in UK.  


There are various costs involved while pursuing this master’s degree in the UK. A master’s in marketing in the UK can cost approximately GBP 13500 - GBP 26000 per year.
Although the pay will depend on the job role students take, the average salary of a marketing professional in the UK is £40000 per year.
The subjects taught in Masters in Marketing are brand management, business sustainability, customer relationship management, data-based marketing, etc.
The highest paying jobs students can pursue after completing a master's in marketing in the UK are digital marketing executive (public sector), PR manager, marketing assistant, head of communications engagement, UX manager, etc.
The universities which provide Masters in Marketing in UK are Heriot-Watt University, Keele University, Middlesex University, University of Aberdeen, University of Bedfordshire, etc.
Students can find a lot of high-paying jobs after completing Masters in Marketing in UK such as Marketing manager, International marketing manager, International marketing coordinator, Market researcher and Market research analyst.
The average salary for a marketer is £32,625 per year in the United Kingdom.

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