Bachelor of Arts (Hons) in International Tourism Management with Placement Year Manchester Metropolitan University, UK

Whether you want to attract visitors to Blackpool or manage hotel staff in Barbados, tourism is full of exciting opportunities. And in the aftermath of the global pandemic, the sector is becoming more innovative than ever.

With input from leading organisations like ABTA, Qantas, Visit Manchester and TUI, we’ve developed a range of modules directly relevant to a career in the tourism industry. You’ll explore key questions like what makes an attractive destination? How can marketing be applied in different markets? Which management strategies get the best out of employees? And you’ll put your ideas into practice, working on real world briefs for real organisations.

Develop skills for life
Tourism is big business. To succeed in this competitive market, organisations need managers with strong business acumen and the creative flair to come up with innovative ideas. Here at Manchester Met, we’ll help you develop both.

You’ll build essential skills like analysing financial statements and planning budgets. You’ll study operational models, learn the theories behind human resource management, and can even add a new language to your repertoire. Then, to turn you from a competent manager to a brilliant one, we’ll help you think creatively, strategically and globally. You’ll discover how to apply your broad set of skills to any challenge your future business or employer might face.

Uncover inside knowledge
The course content covers a huge range of topics – but it’s the teaching team that will bring it to life. They’ll use their contacts, their latest research and their experiences working in the industry to inform their teaching. You’ll always be up to date with the latest insights, whether it’s new theories of tourist behaviours, or how businesses stayed agile throughout the coronavirus pandemic.

With our links to top employers and leading organisations, you’ll have plenty of opportunities to expand your network through work experience or special events like guest lectures. And with the option of studying abroad or spending a year on placement, you can expand your horizons even further.

Placement options

Our BA (Hons) International Tourism Management degree offers the chance to spend a year getting a taste of professional life. Opportunities are available worldwide with a wide range of companies, from boutique hotels to five-star deluxe properties, gastro pubs to Michelin star restaurants, and cruise liners to theme parks.

A year out not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.