Master in Digital Marketing, Transformation and Design Thinking EU Business School - Munich Campus, Germany

Help businesses to maximize their impact with our Master in Digital Marketing, Transformation & Design Thinking (título propio*). Explore how developments in AI interact with the concepts of human-centric design to create today’s business landscape, understanding how technological tools can reduce a company’s carbon footprint while increasing ROI.

Covering essential concepts, the program prepares you for roles within marketing, data analytics, UX consultation and product development, among many others.

Want to expand your horizons? You can transfer between our EU campuses and elevate your international experience.

Learn how to:

• Work with businesses to create digital strategies
• Realize company sustainability goals
• Understand the impact of startup culture
• Utilize cutting-edge data tools to forecast results
• Develop a change-responsive management mindset

Program Structure
This is a one-year program (60 ECTS), divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module.

You will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term.

In order to graduate, you must also complete a Final Capstone Project (6 ECTS).

Learning Outcomes
 

This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively.

Students will be able to:

• Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
• Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
• Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.