Master of Business Administration in Marketing University of South Australia - City West Campus, Australia

The UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.

Abe Chandra MBA.jpgAs part of your studies, you will gain real-world insights through access to academic and industry experts, benefit from a curriculum informed by world-class research and further your professional practice to maximise your career progression. You will have the opportunity to engage with a diverse cohort of highly experienced peers from a wide range of industry backgrounds in an engaging learning environment.  

You will also have the opportunity to study the Company Directors Course embedded within your MBA through a unique partnership with the Australian Institute of Company Directors – UniSA is the only university with a partnership of this kind in Australia.

Our fully-flexible MBA allows you to tailor your studies to suit your individual needs with the option to study face-to-face (including intensives and evening classes), online or in mixed mode, as well as full-time or part-time.  

As a guide, full-time MBA students generally undertake two courses per study period and part-time students undertake one course per study period. Studying the MBA full-time will normally take 18 months, but there are opportunities to fast-track your study. Part-time students taking one course per study period will typically complete the MBA in three years.

Specialisation: Marketing

The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

• Advanced marketing analytics
• Advertising theory and practice
• Brand management
• Buyer behaviour insights
• Marketing strategy and planning.