Bachelor of Business / Bachelor of Science in Psychology, Specialist Major in Marketing (Dual Degree) University of Canberra - Bruce Campus, Australia

Accredited by the Australian Psychological Accreditation Council (APAC) and approved by the Australian Psychological Society (now that’s credibility), the Bachelor of Business/Bachelor of Science in Psychology double degree will give you a broad understanding of the theory and practice of business in areas such as management, marketing, service management, human resource management, entrepreneurship, innovation and international business. It will also enable you to apply your analytical and creative skills within a variety of disciplinary and cultural backgrounds.

For managers and aspiring managers, the course offers a broad and coherent theoretical and technical knowledge in a range of core areas of business as well as the necessary skills to be effective in today’s changing workplaces.

From a psychology perspective (and you’ll certainly gain perspective while studying these qualifications!), you’ll explore the science behind the discipline, apply research methods to conduct studies, ethically interpret the results and write reports according to APAC’s conventions.

Aiming for a rewarding career as a counsellor, psychologist, youth worker or in HR, marketing, industrial relations or training and development? Want the necessary know-how and insights needed to run your own business? Here’s the qualification that will ensure you’re mentally prepared!

Combine a Bachelor of Business and Bachelor of Science in Psychology at UC and you will:

• Acquire a broad understanding of the theory and practice of management, be able to recognise specific problem-solving contexts and apply your analytical and creative skills within a variety of disciplines and cultural backgrounds
• Specialise in a range of management areas, including marketing, service management, human resource management, entrepreneurship, innovation and international business
• Acquire an understanding of the scientific basis of the discipline of psychology and understand the research methods used by psychologists
• Gain an ability to apply research methods to design and conduct studies, analyse and interpret results and write research reports using APAC conventions
• Understand the application of values, research and professional ethics in psychological research and in other professional contexts.

Specialist Major: Marketing

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.