Bachelor of Business in Behavioural Economics / Bachelor of Creative Industries (Dual Degree) Queensland University of Technology - Kelvin Grove campus, Australia

Equip yourself with the in-demand skills needed for an inspiring career at the intersection of business and creative industries. Complementing advanced creative skills with highly developed business expertise will enhance your employability, locally and globally, and give you the opportunity to create your own career niche.  

Combine interactive and visual design with advertising to pursue a career leading the creative direction of advertising campaigns or mix creative and professional writing with marketing to become a copywriter. You could choose to major in fashion communication and international business if your dream is to work in the fashion industry overseas, or screen content production and public relations for a career producing and promoting films.

Our future-focused Bachelor of Creative Industries allows you to develop your own creative niche by providing diverse knowledge, creativity and practical skills across a range of selected creative disciplines. Learn entrepreneurial and digital skills, take on real industry challenges through work integrated learning opportunities and establish links to creative start-ups.

Gain practical experience and learn from award-winning lecturers in the Bachelor of Business. Uniquely designed to inspire you to realise your full potential. Learn to think creatively and critically, and to ethically and sustainably shape the future of business.

Throughout the course, you will work on real-world projects, gain experience through internships and work placements, and tailor your learning to the part of the industry most interesting to you.

Major: Behavioural Economics

Did you know that each day, humans make up to 35,000 conscious and subconscious decisions? With various factors and biases unknowingly influencing these, we're not always in control of what we decide.

What if you could affect how this happens and assist people in making wiser choices, all with a little 'nudge'? Would you positively impact policy, your community, or the world?

With Behavioural Economics, you can become a change-maker and take action to positively influence industry and policy. As Nobel Prize Winner Richard Thaler puts it, 'if irrationality can be predicted, human decisions can be nudged to maximise better outcomes'.

Taught by world-class academics and industry experts, you will develop a deeper understanding of the decision-making processes of individuals and institutions.

This major will see you learn and apply the theoretical foundations of the discipline, further understand how Behavioural Economics can be used in various industry contexts and expose you to current practices in the Behavioural Economics industry.

Combining elements of economics and psychology, you will also learn the relevant analytical and practical skills necessary to provide key insights on individual and organisational decision-making behaviour.

Additionally, you will be given several real-world learning opportunities to trial the theory and practical skills you have learnt in class. Working with industry partners and businesses of all sizes, you will assist them in driving real-world analytical and practical change.