Diploma in Business (3-Terms), Leading to Bachelor of Business - Marketing Navitas Group - Western Sydney University International College, Australia

Diploma in Business
To succeed in business, you must possess both the knowledge and know-how to develop original and exciting initiatives and to build and implement the strategies that will make these initiatives successful. This course aims to harness your energy and passion for success by focussing on career and the future of enterprises in a range of contexts. Whether you wish to start your own business or pursue a corporate role in a global enterprise, this course provides the necessary skills.

Students successfully completing the Diploma in Business will be granted entry into the second year of a Bachelor of Business degree at Western Sydney University.

Leading to : Bachelor of Business

This program gives you the knowledge to create a career as a business professional. Whether you wish to pursue a corporate role in a global enterprise or start your own business, this program will provide you with the skills to do it.
 

Be job-ready and prepared for enterprise futures by studying a competitive, high value, globally accredited degree located within the fastest growing region in the Australian economy.

The Bachelor of Business at Western offers 10 different majors to choose from (Accounting, Applied Finance, Economics, Property, International Business, Marketing, Sports Management, Human Resources, Management, Business Analytics), leading to a diverse range of career possibilities. 

Major: Marketing
Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics.

The marketing major shifts the focus from siloed factory-model approach found in typical marketing programs to one that is customer-centric, integrated, immersive and experiential. Unlike many other marketing majors, this new program embeds digital applications throughout.

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.