Stage2 - Diploma of Arts and Creative Industries - Communication, Design and Arts, Leading to Bachelor of Design in Advertising and Design Navitas Group - Curtin College, Australia

Students who have already completed Year 12 (or equivalent) may start with the Stage 2 Diploma, which has the same course content and structure as year one of the corresponding Curtin University undergraduate degree. Upon completion of your Diploma, you will progress directly into the second year of your Curtin University Bachelor's degree program.

Stage2 - Diploma of Arts and Creative Industries - Communication, Design and Arts
The Diploma of Arts and Creative Industries leads into the Bachelor of Arts, Bachelor of Communications, Bachelor of Creative Arts or Bachelor of Design. You will learn transferable skills in communication, creativity, critical thinking, digital knowledge, presentation, problem solving, research and teamwork that can be applied to a range of workplaces in the creative industry.

Leading to: Bachelor of Design
If design is your passion, this flexible degree offers a number of exciting majors that will develop your practical skills in a global context, so you can take your career anywhere in the world.

Throughout the three-year program you will learn through project-based activities and have the opportunity to work together with students from other disciplines, mirroring a real industry environment.

You'll use industry-standard equipment and software, and graduate with a comprehensive portfolio that demonstrates your skills to future employers.

Major: Advertising and Design
Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking, and learn to use advertising and design effectively to drive business growth and development. You’ll also have the choice to expand your knowledge and skills in either brand management or copywriting.

The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you begin your exciting career and easily transition to the workforce after you graduate.

We also encourage students to enter student competitions run by industry bodies such Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.

Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional minors or one minor and four elective units to support your career goals.

What you'll learn

• Demonstrate cognitive and technical skills in both a broad understanding and depth in advertising and design
• Use and discern between a range of technologies and media platforms in the production of advertising and design-based solutions
• Demonstrate effective visual, spoken, written and technical communication appropriate to advertising design and apply effective self-directed learning skills
• Demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
• Develop a predictive overview of future trends that will influence advertising and design practices
• Recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in advertising and design activities, studio practice and production
• Apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in advertising and design
• Demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
• Work independently and collaboratively on advertising design projects and respond to project demands.