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Home > Study in UK > University of Westminster - Marylebone Campus > Bachelor of Arts (Honours) in Digital Marketing

Bachelor of Arts (Honours) in Digital Marketing University of Westminster - Marylebone Campus University of Westminster - Marylebone Campus, UK

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GBP 14800

Annual Tuition Fee

*Subject to change and other fees
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36 months


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Program Overview

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

  • Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
  • Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
  • Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
  • Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
  • Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)
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Additional Information

Program Level 3-Year Bachelor's Degree

College/University Processing Time 49 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake


Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

    6 IELTS Score
    78 TOEFL Score Minimum Overall Score
    59 PTE Score Minimum Overall Score
    115 Duolingo Minimum Overall Score
    58% CGPA Minimum Overall Score

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    Tuition Fee

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    Average Tuition Fee Per Year


    Tuition Fee


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    12006 Per year

    Average Cost of Living

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

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