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Bachelor of Arts (Hons) in Fashion Branding and Marketing University of West London University of West London, UK


Sep 2023

work permit PG Work Permit

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GBP 14250

Tuition Fee (GBP)

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Application Fee

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36 months


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Program Overview

BA (Hons) Fashion Branding and Marketing can teach you important industry skills on how to create effective branding and marketing strategies with a strong emphasis on sustainability and digitalisation in the context of the global fashion, luxury and lifestyle industry, as well as how brands communicate with consumers through innovative ideas, strategic delivery and visual strategies.

On this course, you will learn how to search for consumer insight and future trends, and how to use your findings to determine potential gaps in the market. You will explore how fashion and luxury brands, from high street retailers to luxury, become distinctive and desirable by discovering how they identify their unique selling points to position themselves in the market. This course will give you 360-degree preparation for a career in fashion branding, marketing or its associated business functions or postgraduate study.

You will explore recently updated curriculum that emphasises on contemporary topics such as:

  • Sustainable luxury fashion
  • Digital luxury
  • Diversity in fashion industry
  • Omni-channel customer experience
  • Social media marketing
  • Ethics and corporate social responsibility (CSR).

You will also benefit from a range of teaching methods:

  • Design thinking for fashion business
  • Live projects-workshops with industry partners
  • Industry case studies
  • Work-based learning
  • Studio teaching/practice
  • Flexible flipped/blended learning, LinkedIn learning
  • Lectures, seminars, presentations
  • Group and individual tutorials and feedback
  • Peer and self-evaluation

If you would like to experience a career in the global fashion industry, while working on the business side rather than a design position as it requires a critical ability to mix creative flair with strategic business thinking, then this is the course for you!

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Additional Information

Program Level 3-Year Bachelor's Degree

College/University Processing Time 30

Program Intensity Full-Time

Work Permit work permit PGWP

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.


    6 IELTS Score
    78 TOEFL Score Minimum Overall Score
    51 PTE Score Minimum Overall Score
    55% CGPA Minimum Overall Score

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    Tuition Fee

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    Average Tuition Fee Per Year


    Tuition Fee


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    9500 Per year

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