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Home > Study in UK > Study Group - University of Sussex International Study Centre > Pre-Masters Program in Business, Media and Social Sciences (1-Semester), Leading to Master of Science in Marketing and Consumer Psychology

Pre-Masters Program in Business, Media and Social Sciences (1-Semester), Leading to Master of Science in Marketing and Consumer Psychology Study Group - University of Sussex International Study Centre Study Group - University of Sussex International Study Centre, UK

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GBP 12750

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

 Free

Application Fee

Duration icon

18 months

Duration

Duration icon

6

IELTS

Duration icon

50%

Min GPA

Program Overview

Pre-Masters Programme in Business, Media and Social Sciences
The Pre-Masters Programme in Business, Media and Social Sciences provides a route to a variety of postgraduate degrees at the University of Sussex.

You can choose one of four pathways, based on your intended progression degree:

  • Business, Management and Finance
  • Law, International Relations and Social Sciences
  • Film and Media
  • Finance and Technology (FinTech)*

On all pathways, you will study a combination of general and specialist modules to improve your knowledge and skills to prepare you for postgraduate study.

What you’ll study
During the one-semester Pre-Masters Programme in Business, Media and Social Sciences you will study a combination of academic modules, specific to your pathway, and compulsory modules.

Once you complete your Pre-Masters Programme in Business, Media and Social Sciences and achieve the required grades, you can enter into the postgraduate degree at the University of Sussex.

Leading to: Marketing and Consumer Psychology MSc

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.

On this MSc, you’ll learn to:

  • Evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
  • Apply consumer psychology theories to interpret consumer behaviour
  • Use analytical skills to assess the choices consumers make
  • Make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.

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Additional Information

Program Level Pathway Program

College/University Processing Time 30 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Closed

Jan 2024, Nov 2023

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

       

    6 IELTS Score
    50% CGPA Minimum Overall Score

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    • Students at the International Study Centre who plan to progress to a degree at the University of Sussex may be eligible for a scholarship towards the cost of their degree. Find out about available scholarships.

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