program detail

Home > Study in UK > University of Reading - Whiteknights campus > Master of Science in Marketing (Digital Marketing)

Master of Science in Marketing (Digital Marketing) University of Reading - Whiteknights campus University of Reading - Whiteknights campus, UK

Application icon

GBP 26000

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

 Free

Application Fee

Duration icon

12 months

Duration

Duration icon

6.5

IELTS

Duration icon

88

TOEFL

Duration icon

60%

Min GPA

Program Overview

This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

  • Consumer Marketing
  • International Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

Read more

Additional Information

Program Level Master's Degree

College/University Processing Time 21 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Open

Sep 2025

Closed

Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

    6.5 IELTS Score
    88 TOEFL Score Minimum Overall Score
    69 PTE Score Minimum Overall Score
    125 Duolingo Minimum Overall Score
    60% CGPA Minimum Overall Score

    Similar Programs

    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    26000

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    9207 Per year

    Average Cost of Living
    (GBP)

    info icon

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Not sure what you are looking for?

    Don’t worry, we are here to help.

    Let's Talk

    World class education waiting for you.

    Popular university and colleges for Studying abroad.

    Province wise Popular university and colleges for Studying abroad.

    Popular English Language Proficiency Exams

    Study in UK Blogs & Articles