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Master of Science in Strategic Marketing and Customer Experience Management University of Buckingham University of Buckingham, UK

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GBP 16480

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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12 months

Duration

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6.5

IELTS

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87

TOEFL

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50%

Min GPA

Program Overview

This strategic marketing MSc will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management).

In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.  An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.

This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts.  The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.

This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.

In addition, the programme will enable you to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture.

The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.

Additionally, a practical research methods module will set you up to embark on a dissertation, which will give you the opportunity to ‘deep dive’ into an aspect of the programme which is particularly inspiring.

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Additional Information

Program Level Master's Degree

College/University Processing Time 28 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Open

Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

    6.5 IELTS Score
    87 TOEFL Score Minimum Overall Score
    59 PTE Score Minimum Overall Score
    50% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    16480

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    9207 Per year

    Average Cost of Living
    (GBP)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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