Bachelor of Arts (Hons) in Business Administration (Marketing) (Top up) University of Bedfordshire - Luton Campus, UK

With its dynamic blending of theory and practice, this highly vocational degree explores the latest developments in marketing, communications, digitisation and social media. There is also a clear focus on developing your employability: the course builds your understanding of the core principles of business knowledge and operations, taking a global perspective and covering a variety of organisations, from small/medium businesses to multinationals and new ventures.

Using real-life case studies and practical exercises, you explore marketing thought and practice across the globe, analysing and reflecting on key marketing decisions. You learn to apply established techniques - such as problem-solving, critical thinking and analysis - to solve real-life problems while challenging marketing concepts and data.

With this degree, you should have already studied marketing or business administration at an appropriate level or have substantial, relevant work experience in the field. You will be ready to extend your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in marketing, in the UK and abroad.

Why choose this course?

• Study advanced topics in business, including research methods and strategic management, while developing your knowledge of global marketing and marketing management
• Be part of a thriving international Business School with plenty of support from our expert academic team, who cover a wide range of international business fields
• Learn from a research-active academic team, in an international faculty recognised for their top-level research
• Study at a Business School with partners across the world, giving you the cross-cultural perspectives you need to work in the global market
• Benefit from regular interaction with industry professionals, helping you to progress seamlessly into employment in the marketing industry
• As a graduate, this degree opens a career path into areas such as integrated brand communications; specialist marketing; advertising and client-side brand management; business-to-business marketing; industrial marketing; and marketing roles within not-for-profit organisations. You can also further your studies on one of our specialist Masters programmes such as MSc Marketing, MSc Digital Marketing and MSc International Business