International Year One in Business, Sports, Events and Hospitality Management, Leading to Bachelor of Science (Hons) in Sports Marketing Management Navitas Group - Manchester Metropolitan University International College, UK

Our International Year One courses help you make the step from your Foundation or high school studies to your chosen degree programme, which you will join in the second year.

All our International Year One courses lead to Manchester Metropolitan University degrees. You will automatically progress to the degree course if you pass all required modules.

Your visa will cover the entire period of study, so there is no need to reapply after you have completed year one.

Standard year one versus integrated year one

In this programme you will gain a broad understanding of the diverse aspects of the business world. You will explore the foundations of business strategy, gain insights into organisational dynamics as well as learn how to effectively navigate the evolving landscape of events, hospitality, sport, and tourism management. This will allow you to bridge the gap between foundation and first year through advanced analysis of data and improved financial acumen through a choice of modules. You will also have the opportunity to improve your academic English and critical thinking skills, ready for degree-level study.

International Year One in Business, Sports, Events and Hospitality Management

In this programme you will gain a broad understanding of the diverse aspects of the business world.

You will explore the foundations of business strategy, gain insights into organisational dynamics and learn how to navigate the evolving landscape of marketing and digital business.

The course modules will build advanced analytical skills and improve your understanding of finance.

You will also have the opportunity to improve your academic English and critical thinking, ready for degree-level study.

Leading to : Bachelor of Science (Hons) in Sports Marketing Management

By integrating management theory with practical application, our Sports Marketing Management degree will equip you with the understanding and skills needed for a career in the sport, recreation, and leisure industries. Throughout the programme, we will encourage you to think creatively, bringing your own ideas to tackle real-life business challenges, from running recruitment campaigns and managing events to developing marketing strategies and conducting market research.

The course starts with an introduction to the sports marketing industry, in your first year. In your second year of study, you will build on your foundational skills with a focus on enterprise, data collection and analysis, digital skills and AI and decision making. In your final year of study, you’ll apply your learnings with the core modules ‘End to End Campaign Planning’ and ‘Global Sports Sponsorship and Branding’.

 The programme intends to reflect the expanding and ever-changing sport marketing landscape. You’ll graduate with the skills to evolve within this dynamic environment, through teaching informed by research.