Bachelor of Arts (Hons) in Fashion Art Direction INTO Group - Manchester Metropolitan University, UK

There is an increased need to visually communicate fashion-based ideas. This requires a creative who has a clear appreciation of and experience in developing fashion concepts, understanding and dealing with the associated critical pathways and the practical means by which to communicate. On this course, you will be encouraged to critically evaluate and creatively respond to these conditions and define your own new role within fashion.

You will be interested in the way fashion is consumed (beyond wearing it) and the opportunities this presents for developing innovative visual practice-based work. Fashion is changing due to many external factors such as digital platforms and media, and issues around sustainability. There are also changes in the role fashion plays and how it has become increasingly an exciting area for inter-disciplinary exploration within design, culture and society. At the heart of this are the new ways that fashion is becoming explored, extended, designed and consumed.

We will develop you to be a highly creative fashion visionary, with an emphasis to engage, explore, question, visualise, illustrate, develop, and communicate fashion concepts, trends, products and ideas through art direction, image making, styling, creative content, publication and exhibition. 

Features And Benefits

• Collaborative spirit – Work with students from across Manchester Fashion Institute and the wider Faculty of Arts and Humanities on inter-disciplinary projects in a studio environment, honing essential creative skills needed for the growing creative economy.
• Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Denmark, Australia, Italy and beyond.
• Cutting-edge facilities – Make use of our dedicated photography workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.
• First-hand experience – Benefit from excellent placement opportunities in the UK and abroad, our dedicated placement team help source placements at companies such as Nike, JD Sports, JW Anderson, SEVENSTORE, Adidas and more.
• A history of success - Previous students and graduates have won awards at external events such as Graduate Fashion Week.