Bachelor of Arts (Hons) in Marketing Management (Top-up) Coventry University - London Campus, UK

Develop knowledge and skills in a global marketing environment shaped by rapid social and technological change.
This course aims to help you:

• build marketing skills by using data to create new, effective and long-lasting solutions
• enhance your ability to think strategically and lead marketing initiatives, supporting business growth and innovation
• understand contemporary global marketing issues and apply data-driven insights to develop sustainable business solutions.

Why you should study this course

• Real-world experience: The hands-on nature of this course, alongside opportunities to apply marketing knowledge to business challenges in a simulated environment, helps you develop work-ready skills and practical experience relevant to marketing roles.
• London location: Studying in London, a global centre for marketing and brand innovation, gives you access to leading agencies, consultancies and major brands. The city campus offers opportunities to observe industry practices, network and develop your own marketing initiatives.
• Industry insight: Learn from tutors with professional and academic experience in marketing, digital marketing, analytics, research, and PR. Their expertise informs teaching and offers insights into current industry practices.
• International learning experience: This course explores marketing practices in different regions, helping you develop skills relevant to international roles. It reflects global business practices and cultures, supporting your ability to work with diverse people and organisations, and covers key international marketing management topics.
• Prepare for your future: This course aims to develop your knowledge and practical skills in marketing, combining hands-on experience with industry insights. It aims to equip you with a strong foundation to progress into further study (subject to meeting progression criteria) and explore marketing roles across agencies, organisations or entrepreneurial ventures