Home > Study in Canada > Fanshawe College - London Campus > Graduate Certificate in Customer Relationship Marketing and Sales Management
Graduate Certificate in Customer Relationship Marketing and Sales Management Fanshawe College - London Campus, Canada
CAD 16535
Annual Tuition Fee
CAD 100 Waived
Application Fee
12 months
Duration
6.5
IELTS
88
TOEFL
60%
Min GPA
Program Overview
Our fast-paced digital economy has created a demand for a technically skilled and resourceful business workforce. The future is digital and this skill set is critical since marketing and sales success depends more and more on digital strategies to attract new customers while retaining and strengthening relationships with current customers. If you’re ready to enhance your sales and marketing career with Customer Relationship Management (CRM) and Customer Experience (CX) strategies, this one-year graduate certificate is for you.
Your Learning Experience
The Customer Relationship Marketing and Sales Management program will level up your sales and marketing skills with the knowledge and ability to understand CRM as a business strategy:
- Learn CRM and CX best practices, strategies, tactics, tools and techniques
- Understand the strategic thinking behind CRM to facilitate informed decision-making
- Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc.
- Study with the first college in Canada to provide Salesforce Social Studio licences for all students
- Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process
- Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problem for a business in the community
- Discover tactics for effective account development in sales and sales management
The Customer Relationship Marketing and Sales Management program provides the opportunity to ensure that students are ready for tomorrow’s economy. Based on the 2018 Skills Gap Study by Deloitte and the Manufacturing Institute, technical skills, digital literacy and competency are essential to success for today’s graduates.
Not only do our customer relationship management courses provide knowledge in CRM and CX, but there will also be an emphasis on:
- Marketing automation tools and how they provide important data on customer data;
- Social selling and social CRM expertise that is needed to meet this evolving future digital economy;
- Social media and inbound marketing tactics.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 10 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 88
- PTE
- Minimum Overall Score - 60
- DUOLINGO
- Minimum Overall Score - 120.0
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor’s degree in a related subject.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
16535
Tuition Fee
(CAD)
CAD 100 Waived
Application Fee
(CAD)
11000 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
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