Foundation Studies Program Accelerated (Communications and Media), Leading to Bachelor of Media and Communication majoring in Strategic Communication Kaplan Group - The University of Adelaide College, Australia

Foundation Studies Program Accelerated

Our Foundation Studies Program provides you with a pathway to follow your dreams of studying business, IT, engineering, medicine, nursing and much more at university.
 

Program Benefits

• For students studying at the College, once you achieve your required progression score, you are guaranteed entry to your packaged degree, and, for most bachelor’s degrees, you won’t need to provide any further English language evidence.
• We will ensure that you understand all the additional entry requirements for Medicine, Dentistry, Midwifery, Nursing, Physiotherapy and Occupational Therapy.
• The program is streamed, allowing you to choose subjects to suit your bachelor degree choice.
• You will be issued with a packaged Confirmation of Enrolment for the entire duration of study at the College and the University.
• In addition to weekly class attendance, students are also expected to complete 20-25 hours per week of independent learning.

Leading to: Bachelor of Media and Communication

Adelaide University’s Bachelor of Media and Communication is designed to develop your writing, content creation and analytical skills.

Designed with flexibility in mind, you’ll study a mix of core and elective courses that will equip you with the knowledge to manage media and communication for a range of organisations and industries. You’ll even have the option to choose a complementary major to elevate your career prospects.

You’ll learn in an environment that’s innovative and aligned with current and emerging industry practices. Study key concepts in media and communication and promotional culture in contemporary society.

Sharpen your professional skills by undertaking an industry internship or research project, focused on a real-world scenario.

All these experiences come together to ensure you’ll graduate ready to launch your media and communication career. Depending on your interests, you could work in a range of sectors from social media and crisis communication to gaming and immersive media.

Foundation Studies Program Standard

Our Foundation Studies Program provides you with a pathway to follow your dreams of studying business, IT, engineering, medicine, nursing and much more at university.
 

Program Benefits

• For students studying at the College, once you achieve your required progression score, you are guaranteed entry to your packaged degree, and, for most bachelor’s degrees, you won’t need to provide any further English language evidence.
• We will ensure that you understand all the additional entry requirements for Medicine, Dentistry, Midwifery, Nursing, Physiotherapy and Occupational Therapy.
• The program is streamed, allowing you to choose subjects to suit your bachelor degree choice.
• You will be issued with a packaged Confirmation of Enrolment for the entire duration of study at the College and the University.
• In addition to weekly class attendance, students are also expected to complete 20-25 hours per week of independent learning.

Leading to: Bachelor of Media and Communication

Adelaide University’s Bachelor of Media and Communication is designed to develop your writing, content creation and analytical skills.

Designed with flexibility in mind, you’ll study a mix of core and elective courses that will equip you with the knowledge to manage media and communication for a range of organisations and industries. You’ll even have the option to choose a complementary major to elevate your career prospects.

You’ll learn in an environment that’s innovative and aligned with current and emerging industry practices. Study key concepts in media and communication and promotional culture in contemporary society.

Sharpen your professional skills by undertaking an industry internship or research project, focused on a real-world scenario.

All these experiences come together to ensure you’ll graduate ready to launch your media and communication career. Depending on your interests, you could work in a range of sectors from social media and crisis communication to gaming and immersive media.

Major: Strategic Communication

Our Bachelor of Media and Communication majoring in Strategic Communication will equip you with the knowledge and skills to be a professional and strategic communicator.

Explore strategic concepts and execute real-world projects that will prepare you for a career in a wide range of industries. Study media and communication theory to develop a deeper understanding of how to apply your critical and creative skills for future success.

Take key courses in media management, professional writing, stakeholder engagement and social media engagement. Study the application of crucial strategic communication concepts in various sectors. Explore the systems, processes and history of digital communication. You’ll also develop skills in digital media, content creation and social media analytics.

Undertake a third-year professional experience that will put your knowledge and skills into practice. Your studies will lay the foundation that will enable you to develop professional communication strategies that are crucial for a range of sectors.

What you'll learn
Your first year will introduce you to key theories, concepts and strategies for building images, brands and narratives. You’ll develop theoretical knowledge and professional skills to manage strategic communication on behalf of organisations or individuals. Study the conventions of effective professional writing, and their application to writing for communication texts.

You’ll study courses in writing for strategic communication. Gain advanced knowledge of social media content planning and creation to use in identifying a brand. Build the applied skills required to develop and implement media and communication campaigns for a range of industries, from fashion to finance. Learn the skills needed to determine the most effective method for delivering a message.

Designed in collaboration with industry experts, our curriculum ensures you will learn the most relevant and up-to-date material. In your final year, you'll immerse yourself in the dynamic industry environment through a professional experience project, working alongside award-winning academics and industry professionals to hone your strategic and creative storytelling skills.

Assessments in this degree are based on a hands-on approach. You’ll apply your knowledge on practical projects, produce essays and complete assessments using non-traditional forms of media such as podcasts.