program detail

Home > Study in USA > Southern Connecticut State University > Bachelor of Science in Business Administration - Marketing

Bachelor of Science in Business Administration - Marketing Southern Connecticut State University Southern Connecticut State University, USA

Application icon

USD 27378

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

USD 50

Application Fee

Duration icon

48 months

Duration

Duration icon

6

IELTS

Duration icon

72

TOEFL

Duration icon

65%

Min GPA

Program Overview

Marketing is one of the broadest areas of study in the business fields. It targets our present and potential customers, and includes personal use consumers, such as our families, as well as other business and organizations who purchase products for resale, as inputs to production, or to run their own operations. At Southern, your studies will give you a strong basic understanding of business, concentrated knowledge of marketing theory, and a degree of specialized expertise in one or more specific functional marketing areas. Topics include advertising, product development, market identification, consumer research, retailing, and marketing strategy — all key components to a successful career in marketing.

The marketing concentration at Southern prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong basic understanding of business, concentrated knowledge of marketing theory and its technological applications, and a degree of specialized expertise in one or more specific functional marketing areas. Some of the topics studied include social media marketing, digital marketing, consumer behavior, marketing research, marketing analytics, product development, advertising, sales, retailing, and global marketing.

 

 

Read more

Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 28 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Closed

Aug 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    72 TOEFL Score Minimum Overall Score
    53 PTE Score Minimum Overall Score
    100 Duolingo Minimum Overall Score
    900 Sat Minimum Overall Score
    65% CGPA Minimum Overall Score

    Similar Programs

    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    27378

    Tuition Fee
    (USD)

    USD 50

    Application Fee
    (USD)

    13000 Per year

    Average Cost of Living
    (USD)

    info icon

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Not sure what you are looking for?

    Don’t worry, we are here to help.

    Let's Talk

    World class education waiting for you.

    Popular university and colleges for Studying abroad.

    Popular English Language Proficiency Exams

    Study in USA Blogs & Articles