Bachelor of Arts in Strategic Communication Shorelight Group - Robert Morris University, USA

Communicate with purpose. Plan, develop, and deliver messages to your audiences in an informative and persuasive manner which advances group and organizational goals.
The B.A. in Strategic Communication enables students to demonstrate knowledge of how various entities such as businesses, non-profits, government agencies, and grassroots movements, as well prominent individuals and leaders, create targeted, research-based, trustworthy, and creative communication to accomplish their goals within their organizations and communities as well as external audiences. Students learn and practice various communication skills, and achieve an understanding of the work of communication strategists. Students gain knowledge regarding ethics in communication, collaboration, futuristic thinking, the media’s role in society, the influence process through messages, and how communication flows between leaders and followers in group and organizational settings.

Multidisciplinary Program: The program brings together Communication and Organizational Leadership to provide students with the skills and competency to understand their audience, the purpose and creation of their message, and how to strategically communicate their message in support of the organizational mission.
Holistic Approach to Communication: The program serves as an overarching umbrella for communication studies in the areas of public relations, advertising, and management communication. It emphasizes the strategy rather than specific tactics of communication to achieve internal and external goals of organizations, government agencies, and grassroots entities.
Practical and Achievement Focused: The program enables students to learn how groups and entities may engage in meaningful and advance planning for long- and short-term goal achievements. Those goals and achievement strategies are purposefully communicated through transactional processes with internal stakeholders and external audiences to achieve practical results.
Action-Oriented: Strategic communication fosters action-oriented behavior through messaging and influential messages in groups, society, government, and organizations to make strategic and informed decisions.
Fosters Self-Efficacy: The program builds students’ self-esteem and self-confidence to become self-reliant. Through the advancement of communication skills and approaches in the areas of writing, listening, speaking, performing, presenting, persuading, and attracting that includes strategic planning, organizing, evaluating, revising, editing, and collaborating, students build their communication self-systems composed of attitudes and cognitive and affective abilities.