Associate of Applied Science in Entertainment Business Navitas Group - SAE Institute of Technology - Chicago Campus, USA

The Associate of Applied Science in Entertainment Business program consists of 16 courses taken in 16 or 19 months depending on the campus. Students enrolled full-time in the associate program take 2 courses per module with a short break between modules and semesters. Students must successfully complete 64 credit hours of core Entertainment Business, Career Preparation, and General Education courses to receive an Associate of Applied Science in Entertainment Business degree.

The Associate of Applied Science in Entertainment Business program is an intensive course of study that prepares students for a range of careers within the entertainment industry. Students receive training in business fundamentals, marketing, artist development, entertainment management, entrepreneurship, intellectual property rights, distribution, event planning, and common industry structures and practices as well as effective communication, critical thinking, and research skills, and will learn practical contemporary media production skills in video, audio, web, and graphic design to prepare them for a variety of entry-level positions in the entertainment industry

Students in the Associate of Applied Science in Entertainment Business program should learn to:

• Demonstrate an understanding of the structure, corporate culture, values, and practices of contemporary entertainment industries, the various roles within them, and their distribution and revenue channels.
• Understand and apply fundamental business, management, and entrepreneurial concepts, models, and practices to the entertainment industry.
• Demonstrate an understanding of legal aspects of the entertainment industry, including contracts, copyright, and intellectual property.
• Apply fundamental media production skills to entertainment business practices.
• Develop and author a business, marketing, and branding plan.
• Conceive, plan, and execute an entertainment media event.
• Develop strategies for improving professional performance through reflective practice.
• Demonstrate effective oral, written, and interpersonal communication skills.
• Demonstrate effective analytical problem-solving and critical thinking skills, using the scientific method where appropriate.
• Locate, retrieve, and evaluate information using appropriate research tools.