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Home > Study in USA > Global University Systems (GUS) - Concordia University Chicago > Master of Business Administration with Specialization in Digital Marketing

Master of Business Administration with Specialization in Digital Marketing Global University Systems (GUS) - Concordia University Chicago Global University Systems (GUS) - Concordia University Chicago, USA

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USD 13103

Tuition Fee (USD)

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 Free

Application Fee

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24 months

Duration

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6

IELTS

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72

TOEFL

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60%

Min GPA

Program Overview

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.

Specialization Outcomes

  • Synthesize concepts from various business disciplines to develop effective digital marketing strategies and strategic plans.
  • Develop a refined management and leadership framework to evaluate ethical issues in digital marketing and social media strategies.
  • Understand current developments in social media, the potential impact on marketing strategies, and selection of appropriate information technologies to develop business solutions and improve performance.
  • Integrate a global interconnectedness perspective into a business philosophy and practice.
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Additional Information

Program Level Master's Degree

College/University Processing Time 7

Program Intensity Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2024

Closed

Jan 2024, Oct 2023

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

    6 IELTS Score
    72 TOEFL Score Minimum Overall Score
    61 PTE Score Minimum Overall Score
    95 Duolingo Minimum Overall Score
    60% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    13103

    Tuition Fee
    (USD)

     Free

    Application Fee
    (USD)

    11000 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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