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Bachelor of Science in Business Administration - Marketing Option (Pre-Business) California State University - Fresno California State University - Fresno, USA

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USD 16430

Annual Tuition Fee

!
*Subject to change and other fees
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USD 70

Application Fee

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48 months

Duration

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6

IELTS

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61

TOEFL

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60%

Min GPA

Program Overview

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 21 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2024

Closed

Jan 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    61 TOEFL Score Minimum Overall Score
    45 PTE Score Minimum Overall Score
    100 Duolingo Minimum Overall Score
    60% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    16430

    Tuition Fee
    (USD)

    USD 70

    Application Fee
    (USD)

    12500 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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