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Master of Science in Marketing Analytics (STEM) California State University - East Bay California State University - East Bay, USA

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USD 23009

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

USD 70

Application Fee

Duration icon

24 months

Duration

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6.5

IELTS

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80

TOEFL

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59%

Min GPA

Program Overview

The MSMA program is STEM-designated and tailored for students with a singular goal – to excel in the field of marketing, where data and digital innovation reign supreme. This program equips students with deep expertise in marketing analytics, enabling them to shape business strategies through data-driven decision-making. Our program is meticulously crafted to provide advanced and highly sought-after training in the realm of digital marketing and analytics.

 

Additional Information

Program Level Master's Degree

College/University Processing Time 42 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Closed

Aug 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must hold a baccalaureate degree with strong quantitative and computer programming background from an accredited college or university.

    6.5 IELTS Score
    80 TOEFL Score Minimum Overall Score
    58 PTE Score Minimum Overall Score
    59% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    23009

    Tuition Fee
    (USD)

    USD 70

    Application Fee
    (USD)

    19000 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Type of Scholarship Scholarship Information Amount/ Range
    Global Excellence Scholarship
    Global Honors Scholarship
    Global Excellence Scholarship Criteria:
    Undergraduate international students (F-1 visa holders)
    First-time freshmen
    Minimum 3.3 GPA
    Exceptional academic achievement (based on high school record, test scores, and essay)
    Demonstrated financial need
    Enroll in 15 units per semester
    Duration: Renewable up to 4 years

    Global Honors Scholarship Criteria:
    Undergraduate international students (F-1 visa holders)

    First-time freshmen, transfer, or continuing students
    Minimum 3.3 GPA
    Fewer than 75 completed semester units at time of application
    Demonstrated financial need
    Enroll in 15 units per semester
    Duration: 1 academic year (Fall and Spring)
    Global Excellence Scholarship Amount: Full non-resident tuition waiver (valued at over $12,500/year)
    Global Honors Scholarship Amount: $2,500+ (non-renewable, but can re-apply annually)

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