Bachelor of Arts (Honours) in International Marketing University of Westminster - Marylebone Campus, UK

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals