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Home > Study in UK > University of Westminster - Marylebone Campus > Bachelor of Arts (Honours) in Business Management (Marketing) - with Placement Year

Bachelor of Arts (Honours) in Business Management (Marketing) - with Placement Year University of Westminster - Marylebone Campus University of Westminster - Marylebone Campus, UK

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GBP 14800

Tuition Fee (GBP)

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48 months


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Program Overview

Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.

You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.

You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 30

Program Intensity Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

    6 IELTS Score
    78 TOEFL Score Minimum Overall Score
    59 PTE Score Minimum Overall Score
    115 Duolingo Minimum Overall Score
    58% CGPA Minimum Overall Score

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    Tuition Fee

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    Average Tuition Fee Per Year


    Tuition Fee


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    12000 Per year

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