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Master of Science in International Marketing Heriot-Watt University - Edinburgh Campus Heriot-Watt University - Edinburgh Campus, UK

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GBP 23248

Tuition Fee (GBP)

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 Free

Application Fee

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12 months

Duration

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6.5

IELTS

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85

TOEFL

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55%

Min GPA

Program Overview

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

 Students can select two course options as business related specialisms - one for each semester.  These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.  

 In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia.  Our aim is to enable you to become a highly employable citizen of the world.

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Additional Information

Program Level Master's Degree

College/University Processing Time 1

Program Intensity Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Open

Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

    6.5 IELTS Score
    85 TOEFL Score Minimum Overall Score
    68 PTE Score Minimum Overall Score
    55% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    23248

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    9207 Per year

    Average Cost of Living
    (GBP)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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