Home > Study in UK > Heriot-Watt University - Edinburgh Campus > Master of Arts (Hons) in Marketing
Master of Arts (Hons) in Marketing
Heriot-Watt University - Edinburgh Campus, UK
GBP 19456
Annual Tuition Fee
Free
Application Fee
48 months
Duration
6
IELTS
79
TOEFL
70%
Min GPA
Program Overview
Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:
- Global marketing
- Digital marketing
- Sustainable marketing
The Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.
During this hands-on degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.
Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.
Additional Information
Program Level 4-Year Bachelor's Degree
College/University Processing Time 7 Days
Program Format Full-Time
Post-Study Work Visa (PSWV) 
General Admission Requirement
Academic Requirement
- Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
19456
Tuition Fee
(GBP)
Free
Application Fee
(GBP)
9207 Per year
Average Cost of Living
(GBP)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
We are pleased to announce that we are offering scholarships on a first-come, first-served basis. Second Round of Scholarship Deadline - 31 March 2025 - Heriot Watt University, UK Campus
Flexible Payment Option: Students can opt for partial deposit of £1000 before the deadline and reserve their seat and scholarship for the intake, pay balance deposit of £3000 to obtain the CAS
English Language Test Results: Students with ELT conditions are encouraged to share their test details for us to update their records
Please note, these scholarships are strictly on first come first serve basis
Scholarships
We currently have limited scholarships available for September 2025 intake strictly on first come first serve basis:
|
UG Scholarship Value (2) |
PG Scholarship Value (3) |
|
£3000 |
£2000 |
|
£4000 |
£4000 |
|
NA |
£6000 |
Please note, the third round of academic scholarship deadline is 15 April 2025. We request you to communicate this information to the prospective students & offer holders who may be interested in the intake.
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