program detail
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NZD 34695

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

 Free

Application Fee

Duration icon

36 months

Duration

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6

IELTS

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80

TOEFL

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75%

Min GPA

Program Overview

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing 
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

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Additional Information

Program Level 3-Year Bachelor's Degree

College/University Processing Time 7 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Closed

Feb 2024, Jul 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):
      • English 60%

    6 IELTS Score
    80 TOEFL Score Minimum Overall Score
    46 PTE Score Minimum Overall Score
    75% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    34695

    Tuition Fee
    (NZD)

     Free

    Application Fee
    (NZD)

    20000 Per year

    Average Cost of Living
    (NZD)

    info icon

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    The University of Waikato and our partners offer a range of scholarships and awards to assist students with fees and living expenses, and to support academic and research excellence. To search our database to find a scholarship or award that is right for you, use the filters on this page. If you are new to study here and unable to find a suitable scholarship, please contact us and outline your situation (e.g., transferring from another university).


    Vice Chancellor's International Excellence Scholarship for India

    Value: Up to NZD$15,000 towards tuition fees

    Study Level: Undergraduate, Postgraduate (Taught), Postgraduate (Research)

    Subject Area: Any

    Closing Date: Applications for 2024 can be submitted at any time

    Eligibility

    This Scholarship is intended to support talented international students from India who are enrolling for the first time into undergraduate or postgraduate programmes at the University of Waikato. The Scholarships have a value of up to NZD$15,000, and will be awarded to successful applicants who demonstrate excellent academic achievement.
     

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