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Post-Degree Diploma In Public Relations (Practicum Placement) Western Continuing Studies Western Continuing Studies, Canada

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CAD 22000

Annual Tuition Fee

*Subject to change and other fees
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CAD 100

Application Fee

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12 months


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Program Overview

Gain the skills, techniques and experience of today's communication professionals to tell impactful stories, build community and effect change. Learn to understand and leverage the fast-changing world of online content and platforms. Working for all types and sizes of organizations, public relations practitioners focus on the communication between organizations or clients and the public.

Industry experts provide theoretical and hands-on learning covering media relations, research and evaluation, design, and event management.

What You Will Learn

  • Develop specialized writing techniques, including speech writing, press releases, letters to the editor, opinion columns, and internal & external communications
  • Identify a process for developing a communication plan using the RACE formula process establishing media contacts.
  • Understand different audiences/publics/stakeholders for organizational communications.
  • Conduct basic market research to determine the information needs of various organizational audiences/publics, both internal and external.
  • Confidently research, analyze and plan for communication programs while identifying and evaluating techniques for different communication vehicles or tactics to achieve stated goals.
  • Develop the fundamentals of PR management and leadership with ethical practice.

Work Integrated Learning
The practicum component of our Diploma programs is a culmination of your work in the classroom and the bridge to a great career in your target industry. Gain valuable hands-on experience with mentorship from industry professionals, uniting theory and practice in the real world of work. Students must successfully complete all ten required courses and the practicum placement in order to satisfy program requirements and graduate with a Diploma in Public Relations. 

Learn more about the four month practicum placement here.

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Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 10 Days

Program Format Full-Time

Post-Graduation Work Permit (PGWP) work permit

Program Intake

General Admission Requirement

    • Minimum Overall Score - 7.0 - With No Band Less Than - 6.5
    • Minimum Overall Score - 83 - With no score less than - 20
  • PTE
    • Minimum Overall Score - 58 - With no score less than - 56
    • Minimum Overall Score - 115.0  

Academic Requirement

Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's degree.

7 IELTS Score
83 TOEFL Score Minimum Overall Score
58 PTE Score Minimum Overall Score
115 Duolingo Minimum Overall Score
70% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year


Tuition Fee

CAD 100

Application Fee

14000 Per year

Average Cost of Living

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

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