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Bachelor of Business Administration in Marketing St. Francis Xavier University St. Francis Xavier University, Canada

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CAD 22646

Annual Tuition Fee

!
*Subject to change and other fees
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CAD 100

Application Fee

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48 months

Duration

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6.5

IELTS

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90

TOEFL

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60%

Min GPA

Program Overview

Marketers understand that customers do not buy products; they buy solutions and benefits. Marketers help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line.

Students choosing to study marketing at StFX have the opportunity to take foundational marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research. They can also explore specific areas of marketing such as digital marketing and customer relationship management.  Complete course requirements are found here. Our courses aim to develop students’ knowledge and skills so they are ready for an exciting but complex world. Courses within the marketing stream engage students using a variety of pedagogical approaches including case analysis, simulations, presentations, research papers, and client-centred projects.

The marketing program also provides students with opportunities to participate in consulting projects and original research. Students pursuing an Advanced Major in Marketing work with a client organization to develop solutions to client-identified challenges and gain valuable skills and experience in the process.  Students interested in research can choose to pursue an Honours degree to work closely with a faculty supervisor on an individual research project in the field of marketing.

Students who study marketing are well positioned for careers in:

    • Entrepreneurship
    • Brand Management
    • Professional Sales
    • Market Research
    • Retail Management
    • Merchandising/Category Management
    • Advertising
    • Digital Marketing
    • Public Relations
    • Not-for-Profit Marketing

Please note at the end of your second year of core BBA courses, you will declare a major.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 21 Days

Program Format Full-Time

Post-Graduation Work Permit (PGWP) work permit

Program Intake

Open

Jan 2025, Sep 2024

Closed

Jan 2024

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 6.5 - With No Band Less Than - 6
  • TOEFL
    • Minimum Overall Score - 90 - With no score less than - 20
  • PTE
    • Minimum Overall Score - 60 - With no score less than - 50
  • DUOLINGO
    • Minimum Overall Score - 115.0  

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):
    • English 12, Math 12, and three one other university preparatory courses

6.5 IELTS Score
90 TOEFL Score Minimum Overall Score
60 PTE Score Minimum Overall Score
115 Duolingo Minimum Overall Score
60% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

22646

Tuition Fee
(CAD)

CAD 100

Application Fee
(CAD)

11000 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

Scholarships

Entrance Scholarships

$5,000 Entrance (85-89.9% scholarship average) $5,000 ($1,250 renewable for 4 years)
$7,000 Entrance (90-95.9% scholarship average) $7,000 ($1,750 renewable for 4 years)
$12,000 Merit (+96% scholarship average) $12,000 ($3,000 renewable for 4 years)
Transfer Scholarship (+80% average and 24 credits) $2,000 (non-renewable: Apply by May 30)

Eligibility
Scholarship eligibility is based on final marks for the five Grade 12 courses used to meet admission requirements for your program. Please note that final Grade 11 equivalent subject marks may be used in the interim to calculate the average. Open to all students.

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