Graduate Certificate in Project Management - Environmental and Graduate Certificate in Marketing Management (Bundle Program) Seneca Polytechnic - Seneca International Academy, Canada

Project Management - Environmental
This eight-month graduate certificate program prepares you for careers in project development and management in both environmental and civil engineering industries. Your studies will encompass all aspects of project management, from the competitive bid process to scheduling, risk management and the closing of projects. During the second semester, you will gain valuable industry experience under the guidance of a mentor.

Skills
Throughout this program you will develop the following skills:

• Project management
• Leadership
• Collaborative teamwork
• Risk management
• Bid process
• Scheduling
• Closing projects

Marketing Management

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans
• Market research
• Developing strategic pricing
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.