Bachelor of Communications and Media (Honours) Seneca Polytechnic - Seneca at York Campus, Canada

Seneca’s Honours Bachelor of Communications & Media degree program will prepare you to apply strategic communications leadership best practices in support of the goals of any organization, industry or entrepreneurial endeavour.

You will gain the leadership skills and confidence to deliver transformative communications strategies across multiple platforms. In addition to building foundational communication skills across various traditional mediums, this program emphasizes the exploration of new and evolving industry trends such as artificial intelligence, data literacy and the effective use of digital channels.

With a foundation in communications theory and professional practice, this program also integrates leadership, business management, soft skills development and design so that you emerge as a well-rounded, industry-ready graduate.

The program’s mix of in-person and online delivery will mirror current professional workplace environments. Team-based projects and immersive industry-related experiences are part of the curriculum to provide opportunities for focused, hands-on learning. You will gain practical experience through a work-integrated learning opportunity and at the on-campus, student-run, industry-connected marketing agency.

In the final year of the program, you will demonstrate your proficiency in strategic communications by exploring a specialized element of study mirroring your unique area of interest, be it social media or perhaps public relations. Through intensive capstone projects that incorporate both individual and team deliverables, you will apply your skills to design solutions to real-life communications problems. This project will serve as a strong portfolio piece for future job or academic postgraduate applications.

Skills
Throughout this program you will develop the following skills:

• Research, plan, analyze, contextualize, operationalize and evaluate communication strategies across multiple platforms
• Understand the potential use and misuse of data analytics, artificial intelligence and social media to provide informed counsel to clients
• Develop communication strategies informed by qualitative and quantitative research, integrating art, communications, artificial intelligence tools, design, technology and business
• Explore entrepreneurship