Bachelor of Business Administration - General Northern Alberta Institute of Technology (NAIT), Canada

NAIT’s Bachelor of Business Administration (BBA) is designed to prepare students for success in today’s competitive business world. With a hands-on approach and a curriculum tailored to industry needs, our program ensures you develop essential business knowledge and skills from day one.

The General BBA concentration covers essential business software applications, business processes, and key skills in critical thinking, communication, and teamwork. This program also incorporates experiential learning through simulations, interactive case studies and applied research assignments.

Graduates are well-equipped for a range of career opportunities, including roles such as business analyst, operations coordinator and sales manager and entrepreneur. As you progress in your career, the General concentration can also help you prepare for leadership and management roles.

With its industry-aligned curriculum and focus on practical expertise, NAIT’s BBA empowers you to build a rewarding career and make a lasting impact in the business world.

What you will learn

The BBA – General program provides a broad foundation in business principles, equipping you with the knowledge and skills to succeed in various industries:

• Strategic Decision-Making – Develop critical thinking and problem-solving skills to analyze business challenges and implement effective solutions.
• Financial & Managerial Accounting – Interpret financial statements, manage budgets, and assess business performance using QuickBooks and Excel for financial modeling.
• Marketing & Brand Strategy – Explore customer engagement, digital marketing, and brand positioning with tools like Google Analytics, HubSpot, and Adobe Creative Suite.
• Human Resource Management – Understand workforce planning, talent development, and leadership strategies using BambooHR and SAP SuccessFactors.
• Business Analytics & Data-Driven Decision-Making – Use tools like Tableau and Power BI to analyze business data, identify trends, and support strategic decisions.
• Operations & Supply Chain Management – Gain insights into logistics, procurement, and inventory management with SAP ERP and Oracle NetSuite.
• Entrepreneurship & Innovation – Learn to develop, launch, and grow a business using case studies and using tools like Canva for planning, Shopify for e-commerce, and Lean Canvas for startup modeling.

With a flexible curriculum, the General BBA lets you customize your learning to align with your career goals, providing a well-rounded business education in today’s fast-paced, technology-driven business environment.