Home > Study in Canada > Loyalist College - Belleville Campus > Graduate Certificate in Sports and Entertainment Sales and Marketing
Graduate Certificate in Sports and Entertainment Sales and Marketing
Loyalist College - Belleville Campus, Canada
CAD 15000
Annual Tuition Fee
CAD 110
Application Fee
12 months
Duration
6.5
IELTS
84
TOEFL
50%
Min GPA
Program Overview
Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement.
Experiential learning
Every aspect of this intensive eight-month post-grad program is focused on opening doors to employment. Learning features:
- Intensive role-play scenarios.
- Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators.
- A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization.
- A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies.
- Planning and executing events.
- Expanding the brand to build revenue through licensing and content creation.
- Creating transactional sales opportunities for sport.
- Developing win-win activation opportunities for sponsors and partners.
- Creating integrated marketing, media and public relations plans.
- Evaluating marketing initiatives against sales forecasting, budgeting, financial health and return on investment.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 4 Days
Program Format Full-Time
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 84 - With no score less than - 21
- PTE
- Minimum Overall Score - 60
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have a Diploma or degree from a recognized college or university
- Applicants with significant related work experience will be considered on an individual basis.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
15000
Tuition Fee
(CAD)
CAD 110
Application Fee
(CAD)
11000 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
International Entrance Bursary
Loyalist College has an exciting program-specific bursary opportunity for 5 students coming in from Canam into our Fall 2025 intake. These 5 students must apply and be enrolled in any one of the 6 programs offered at Loyalist College and will receive a $1500 CAD tuition bursary! The programs that this bursary applies to are as follows:
- Pharmacy Technician
- Biotechnology
- Computer Systems Technician
- Cybersecurity
- Acupuncture
- Advanced Filmmaking
How do students apply for this bursary?
Once a student puts through a complete application into any one of the 6 programs, the relevant application is flagged to us by your team. We'd proceed to issue an LOA first and then an additional letter acknowledging the student being eligible for the bursary reward.
How will the student receive the bursary?
The bursary will be applied to the student’s account in the amount of $1,500 CAD after Day 10 in September 2025. The student will be able to see this adjustment reflected on their student account shortly thereafter. Please note that this is not a cash award. Instead, the bursary amount will be applied towards your next semester’s tuition and fees.
What if a student defers? Can this bursary be carried over to Winter 2026?
The bursary cannot be deferred to the following winter 2026 intake.
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