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Graduate Certificate in Sports and Entertainment Sales and Marketing Loyalist College - Belleville Campus Loyalist College - Belleville Campus, Canada

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CAD 15000

Annual Tuition Fee

*Subject to change and other fees
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CAD 110

Application Fee

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12 months


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Program Overview

Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement.

Experiential learning
Every aspect of this intensive eight-month post-grad program is focused on opening doors to employment. Learning features:

  • Intensive role-play scenarios.
  • Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators.
  • A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization.
  • A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies.
  • Planning and executing events.
  • Expanding the brand to build revenue through licensing and content creation.
  • Creating transactional sales opportunities for sport.
  • Developing win-win activation opportunities for sponsors and partners.
  • Creating integrated marketing, media and public relations plans.
  • Evaluating marketing initiatives against sales forecasting, budgeting, financial health and return on investment.
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Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 4 Days

Program Format Full-Time

Post-Graduation Work Permit (PGWP) work permit

Program Intake


Jan 2024

General Admission Requirement

    • Minimum Overall Score - 6.5 - With No Band Less Than - 6
    • Minimum Overall Score - 84 - With no score less than - 21
  • PTE
    • Minimum Overall Score - 60

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Diploma or degree from a recognized college or university
  • Applicants with significant related work experience will be considered on an individual basis.

6.5 IELTS Score
84 TOEFL Score Minimum Overall Score
60 PTE Score Minimum Overall Score
50% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year


Tuition Fee

CAD 110

Application Fee

11000 Per year

Average Cost of Living

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

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