Diploma in Business - Marketing Humber Polytechnic - North Campus, Canada

Humber’s Marketing diploma program is designed to introduce and equip you with the necessary skills, knowledge and experience for those interested in pursuing and advancing their career in marketing. Immerse yourself in the complex and innovative field of marketing with specialized courses that will teach you how to go beyond traditional business marketing skills and create a match between the needs and desires of consumers. Learn how to identify and leverage opportunities in the ever-changing marketplace; use a range of new and emerging technologies to create compelling promotional campaigns; and develop effective pricing, packaging, and distribution strategies while gaining real-world experiences.

The dynamic world of marketing comes to life in our classrooms through a unique and diverse range of courses in everything from strategic marketing and media communications, professional selling, and digital and social media marketing, to marketing research and analytics, small business planning, CRM, and targeted marketing. Courses provide you with hands-on experiences and insights into creating marketing plans and campaigns while solving real-world experiences today and in the future of the complex marketing landscape. We provide you with the skillset that can develop, enhance and prepare you with communication and leadership skills for further education and employment that goes beyond not only your practical knowledge but as pillars to your professional development and resume going forward.

Additionally, the program will provide and support you with various opportunities to apply the theory of the learnings through a mix of individual and group project-based learning assignments and assessments. In-class activities will allow ample opportunity to think creatively, solve problems and collaborate with others while building on your marketing experience that will give you an advantage in the classroom and in the workplace. Make valuable connections with our professional and experienced faculty members who specialize in various areas of marketing. You will also gain expertise from business leaders and partners who will arm you with a robust marketing tool kit and coaching for complete student success.

Work-Integrated Learning  
Practise your new skills in the real world with an 84-hour business field experience in Semester 4. Students find their own field experience, which can be paid or unpaid. The business placement advisor maintains a roster of field experience opportunities and provides students with direction and assistance in the development of resumés and job search techniques.