Golf is more than just a game. In Canada, golf is a $15 billion industry that accounts for more than 300,000 jobs. Careers in the golf industry include operating and managing golf facilities, event management, teaching and training, golf equipment sales and custom fitting, travel and tourism, marketing, sales, retail, and catering, among many more. 

Humber’s Business Administration – Professional Golf Management advanced diploma program provides a solid foundation of transferable business skills in accounting, communications, computer applications, economics, entrepreneurship, finance, human resources, law, marketing, management, mathematics, statistics and business strategy. Then it adds industry-specific skills and knowledge you will need to start your career in this dynamic industry including courses in golf operations, principles of golf, turf management, golf course design, bar and restaurant operations, retail management, and tournament operations and event planning.

Our students have access to our world-class Golf Lab facility, including three golf simulator bays, putting green, golf club build and repair shop, and proshop. Within this facility, our students will gain hands-on experience with the latest golf technology, software and equipment. They will also receive golf coaching, club fitting and swing analysis from our team of PGA of Canada members. 

At Humber, you will learn from the pros – leaders in the golf industry who are keen to share their knowledge and skill to educate and inspire you. Our program is taught by recognized professionals, including Bob Beauchemin – former PGA touring pro, former Canadian Tour Commissioner and National Post top 50 golf instructor in Canada. Our advisory committee is comprised of top golf industry professionals who review our program to keep it on the cutting edge.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform computations associated with compound interest, simple and general annuities, amortization, discounted cash flow and net present value.
• Examine the purposes and activities of organizations of various types, size and structures, and the interrelationship of functional areas within an organization.
• Assess and evaluate opportunities within the Canadian golf industry.
• Develop spreadsheets and apply word processing, presentation software and database skills.
• Prepare and present financial statements and demonstrate basic understanding of their use.
• Apply the principles of composition and the grammar and punctuation skills necessary to the writing process.
• Develop and manage marketing strategies for the professional golf industry.
• Describe and explain human resource policies, procedures and programmers for large and small organizations.
• Manage golf related activities of the Pro Shop.
• Evaluate the economic behaviour and issues that impact Canadian business and apply economic data in decision making.
• Explain the various turf grasses used on golf courses and their benefits.
• Explain the issues to be considered in developing or redeveloping a golf facility.
• Examine how financial information is used in planning and controlling the operations of a business enterprise.
• Evaluate financial markets and the effect they have on nations, governments, central banks and the outcomes of elections.
• Organize and coordinate golf events including golf cart fleet management, prizes, sponsors, food and beverage.
• Explain the four KEYS to profitable restaurant and bar management.
• Engage in the development of a strategic market plan, make decisions regarding the plan and assess the business implications if the decisions.
• Prepare a business plan for a small business enterprise associated with the golf industry.
• Explain Canada’s legal system and law with an emphasis on law in Ontario in business environments.
• Record, present and analyze data used in forecasting and decision-making.
• Develop lesson plans and demonstrate appropriate use of the media to enhance learning.
• Demonstrate the physical skills of golf such as putting, chipping and sand play.
• Explain the structure and purpose of golf associations.

Work Placement
Students in our program enjoy a 100% work placement rate. Our program runs annually on a 6-month in-class/6-month paid work placement schedule - the only one of this kind in Canada, and a key differentiating factor from other programs. Your ability to work two 6-month paid work terms will make you an asset among employers, who are seeking talented professional golf managers. Work placements combine the knowledge and skills you develop in the classroom with practical experience you will gain during your paid work placement. 

Humber is actively involved in the golf industry and maintains a large network with the best employers.