Diploma in Media Communications Humber Polytechnic - Lakeshore Campus, Canada

Humber’s Media Communications diploma program is designed to meet industry demands within multi-faceted areas of the communications industry. Students graduate with a diverse range of marketable skills in photography, graphic design, web design and writing, social media, and videography.

In the program, you will learn how to:

• Be effective transmedia storytellers across multiple platforms
• Produce corporate video and audio for the web and other applications
• Design, write for and edit effective websites
• Shoot professional photographic images in both the studio and on location environments
• Create and edit content using current software applications such as Photoshop, InDesign, Illustrator and Premiere Pro
• Learn how to establish, operate and market your business through a course in freelance and project management
• Research, write and design communications such as media kits, blogs and brochures

Courses are designed with industry input, ensuring you are learning current and relevant information in state-of-the-art labs from industry experts – people who know the trends and effective methods of communications.

The first semester of this program is shared with the two-year Advertising and Graphic Design diploma, the three-year Journalism advanced diploma, the two-year Advertising and Marketing Communications diploma, and the three-year Public Relations advanced diploma programs, allowing the flexibility to continue in any of these five programs in second semester.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Perform the duties, tasks and activities required of a media communications specialist in business, government and the not-for-profit sectors.
  • Research and gather information in print, audio and visual formats for communications’ products and strategies.
  • Analyze clients’ communications needs and implement solutions for business, government and the not-for-profit sectors.
  • Create audio, visual and print communications according to the client’s purpose and audience.
  • Design and create content for websites, using current software applications.
  • Capture, scan, download, save, store, and manipulate digital images using current software applications.
  • Produce corporate video and audio using current software applications.
  • Create and manage content for presentations at in-house meetings and media conferences.
  • Adhere to ethical and legal guidelines in communications practice.
  • Maintain professional relationships with business associates and clients.
  • Develop a portfolio of communications’ products and strategies for a variety of projects and audiences.

Work Placement
Students will participate in a mandatory work placement which takes place in the last semester of study. During that time, students hone their skills in professional environments, developing digital communication solutions. They build complete portfolios which, when they graduate, have them standing out from their competitors as corporate communications professionals.