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Graduate Certificate in Marketing Management Georgian College - ILAC Georgian College - ILAC, Canada

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CAD 15604

Tuition Fee (CAD)

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CAD 100

Application Fee

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12 months


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Program Overview

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Highlights
The graduate has reliably demonstrated the ability to:

  • Formulate a marketing plan that will meet the needs or goals of a business or organization;
  • Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
  • Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
  • Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
  • Evaluate the viability of a concept, product, good and/or service in a local, national or international market;
  • Conduct market research to provide information needed to make marketing decisions;
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
  • Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
  • Develop learning and development strategies and plans to enhance professional growth in the field;
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
  • Apply the principles of business ethics and corporate social responsibility to business decisions;
  • Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
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Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 5

Program Intensity Full-Time

Program Intake


May 2024


Jan 2024, Sep 2024

General Admission Requirement

    • Minimum Overall Score - 6.5 - With No Band Less Than - 6

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a post-secondary diploma or degree, or equivalent; education or experience in a business setting is desirable.

6.5 IELTS Score
55% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year


Tuition Fee

CAD 100

Application Fee

12000 Per year

Average Cost of Living

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

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