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Graduate Certificate in Marketing Management - Digital Media (Co-op) George Brown College - St. James Campus George Brown College - St. James Campus, Canada

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CAD 18075

Annual Tuition Fee

!
*Subject to change and other fees
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CAD 110

Application Fee

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12 months

Duration

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6.5

IELTS

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88

TOEFL

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55%

Min GPA

Program Overview

The Marketing Management – Digital Media graduate certificate program covers social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing, and marketing analytics. Students will enjoy working on a capstone project during their final semester. As a graduate of this program, you'll be ready for a career in marketing communications and planning, client services, and media planning and buying.

Here are some skills you’ll be able to show off after completion of the Marketing Management - Digital Media program:

  • Recommending strategies for using digital and online communication and media as part of a marketing communications plan
  • Conducting market research to help inform marketing decisions
  • Evaluating the viability of marketing products, concepts, goods, or services in local, national, and international markets
  • Delivering persuasive and accurate marketing messages through oral, written, graphic, and interactive media
  • Planning, preparing, and delivering a sales pitch or presentation that meets the client's needs

PLEASE NOTE: Students in the Marketing Management - Digital Media program will take both in-class courses and hybrid courses (which combine online and in-class instruction), and students will need access to a computer. 

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.

Program Learning Outcomes
The graduate demonstrates the ability to:

  • Formulate a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  • Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  • Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  • Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  • Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
  • Develop learning and development strategies and plans to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.
  • Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
  • Recommend strategies for using digital and online communication and media as part of a marketing communications plan.
Read more

Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 42 Days

Program Format Full-Time

Post-Graduation Work Permit (PGWP) work permit

Program Intake

Open

Jan 2025, Sep 2024

Closed

Jan 2024, May 2024

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 6.5 - With No Band Less Than - 6
  • TOEFL
    • Minimum Overall Score - 88 - With no score less than - 22
  • PTE
    • Minimum Overall Score - 60 - With no score less than - 55
  • DUOLINGO
    • Minimum Overall Score - 125.0  

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a College advanced diploma (three-year) or bachelor's degree or demonstrated.

6.5 IELTS Score
88 TOEFL Score Minimum Overall Score
60 PTE Score Minimum Overall Score
125 Duolingo Minimum Overall Score
55% CGPA Minimum Overall Score

Similar Programs

Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

18075

Tuition Fee
(CAD)

CAD 110

Application Fee
(CAD)

12000 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

Scholarships

New $1,500 Scholarship For International Students

International students who apply for a 2024 spring or fall semester program on or after March 27 may be eligible.


Apply to GBC for scholarship

New international students with a valid study permit and current George Brown College (GBC) international students applying for a second program may be eligible for a $1,500 one-time scholarship. This financial support is available to the following students applying to start full-time studies:

  • New international students applying for a 2024 spring or fall semester program
  • Current GBC students applying to start a second program in the 2024 spring or fall semester
     

Please be advised that the number of eligible applicants may exceed the funding for these one-time scholarships. If eligible applications exceed the funds available, scholarships will be awarded on a first-come-first-served basis based on the time of acceptance and payment.

 

Eligibility

The scholarship is available to international students with valid study permits starting in any 2024 spring or fall semester full-time program except English for Academic Purposes (EAP). Eligible applicants who apply on or after March 27 will automatically be considered for the scholarship.


You are eligible for a $1,500 scholarship if the following describes your study status:
 

I am a new international applicant 

You are a new international applicant with a valid study permit who applied to GBC on or after March 27, 2024, for a May 2024 or September 2024 start.

  • You are currently studying at another Canadian college or university (public or private) and want to transfer to GBC
  • You are currently studying in Canada and want to apply for a GBC program
  • You have completed an English language program through a GBC partner. 
  • You are completing a high school program in Canada

I am a current GBC student applying for a second program

You are a current international student at GBC with a valid study permit and have applied for another GBC program with a May 2024 or September 2024 start.

  • You are a current student and have submitted a new application for another GBC program starting in May or September after completing your current GBC program. ?
  • You are a current English for Academic Purposes (EAP) student starting a new post-secondary program immediately after completing your current program. (To be eligible, students must complete the required level for the new program.)

Terms and conditions

The following terms and conditions govern the awarding and administration of George Brown College's new international student scholarship, designed for applicants who applied for admission on or after March 27, 2024, with a valid study permit or current students taking a second (or subsequent) program at the college, within two terms of completing a first program.   

Eligible programs 

  • Valid for all post-secondary programs  
  • Not available for applicants entering EAP 

Valid intakes 

  • May 2024
  • September 2024

Amount of award

  • $1,500 one-time payment posted to the student’s account

Method of application: No application for the scholarship is required. The scholarship is assessed upon application and awarded automatically to registered students (day 10) who meet eligibility criteria.   

Method of award: Funds will be awarded once and applied directly to the student’s account (tuition fee balance) after day 10 of the first semester of study.


ELIGIBILITY CRITERIA & CONDITIONS: NEW APPLICANTS 

New international applicants* with a valid study permit or letter of introduction (LOI) at the time of application who applied to a George Brown for May 2024 or September 2024 intake on or after March 27, 2024.    

*International fee-paying students 

  • Applicants who applied to George Brown on or after March 27, 2024
  • Paying international fees. 
  • Not a current GBC student. 
  • The student had a valid study permit or maintained status for a study permit or LOI when submitting their application to George Brown College. 
  • A valid study permit / LOI must be uploaded when the Offer of Admission (LOA) is accepted.  
  • Must be a registered student with a full-time course load. 
  • The scholarship will be rescinded if the student withdraws. 
  • Scholarship recipients are required to provide their ITN for T4A tax reporting purposes as mandated by the government. Students who do not provide this information will have the scholarship revoked by the end of semester one. 

Not eligible: Anyone eligible for domestic fees.


ELIGIBILITY CRITERIA & CONDITIONS: CURRENT GBC STUDENTS

  • Current GBC international student applying for admission to a second or subsequent program (submitting a new application to a program after completing their current GBC program). 
  • Current English for Academic Purposes (EAP) student starting a new post-secondary program immediately upon completion of EAP. The EAP student must complete the required level for the new program to be eligible. 
  • Only students who have applied to a new, second program that starts within two terms of their graduation from their first program.
    • Not valid for current students switching programs in the same or different intake. 
    • Not valid for students moving to a connected program and starting an upper semester. (e.g. moving from a two-year to a three-year) 
  • Student must be in good standing with no holds on their account. 
  • Must be starting the second program in semester one.  
  • Must be a registered student with a full-time course load. 
  • Not valid for students who are taking repeat semesters. 
  • The scholarship will be rescinded if the student withdraws.

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