Graduate Certificate in Advanced Wine and Beverage Business Management George Brown College - St. James Campus, Canada

Explore the wine, spirits and beer industry with the Advanced Wine and Beverage Business Management (Postgraduate) (H414) program. Develop your skills in our modern tasting labs and learn about global beverages and their relationship to business, cuisine, culture and lifestyle.

This one-year graduate certificate program, designed for hospitality diploma and degree graduates, will provide you with advanced knowledge in beer, wine, spirits and mixology and teach you essential business skills such as financial management, organizational behaviour and strategic marketing—all vital to succeed in today's competitive marketplace.  

A faculty team with a reputation for excellence supports your learning, and you will gain real-world experience that employers value.

Your Field Education Options
This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

CHCA students can also participate in several short study abroad opportunities. Our options change often, but in recent years have included France, Scotland, Spain and trips across Canada. Some trips are purely experiential learning, while others provide you with the opportunity to receive credit for a course in your program.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Manage different departments within food-and-beverage-centred or sales environments using product knowledge, menu development and business acumen skills.
• Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations and consumer behaviour in the wine industry.
• Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
• Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems and pricing structures in the wine industry, using analytical and synthesis skills.
• Implement and develop leadership and human resources skills required in the beverage business, which include recruitment, motivational strategies, resolution of labour-relations issues and the management of related challenges and responsibilities, including culturally sensitive material.
• Use current and relevant business strategies to facilitate a sustainable hospitality entity.