Diploma in Business in Marketing Fanshawe College - London Campus, Canada

Business - Marketing is a two-year Ontario College Diploma program. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
• Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
• Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
• Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
• Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
• Participate in conducting market research* to provide information needed to make marketing* decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.