Bachelor of Fine Arts in Visual Communication with Emphasis in Motion Design Northern Arizona University - Flagstaff Campus, USA

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

Motion Design Emphasis

• Knowledge and skills in the use of basic principles, concepts, tools, techniques, procedures, and technologies sufficient to produce motion graphics from concept to a finished product that communicates ideas and/or stories to a viewer or to an audience. This includes, but is not limited to, the ability to use the competencies listed in items below in professional contexts as appropriate to the needs of specific projects.
• Knowledge of the principles of motion design, including its visual, spatial, sound, motion, and temporal elements and features, and how these elements are combined in the development of motion graphics.
• Functional understanding of and ability to use narrative, non-narrative, and other information/language structures (linear, non-linear, thematic, cinematic, interactive, etc.) to organize content in time-based media.
• Ability to use concepts and processes for the development, coordination, and completion of motion graphics (examples include, but are not limited, to concept, visual, and character development; the use of scenarios and personas; and storyboarding, flowcharting, and layout).
• Functional understanding and ability to use the characteristics and capabilities of various animation methods and technologies in creative and project development contexts (examples include, but are not limited to, stop motion, 2D Digital, 3D Digital, etc.).