Bachelor of Science (Hons) in Marketing (Optional Placement) University of Plymouth, UK

Become the expert driving force behind modern business. Our degree has deep industry ties and years of student feedback, shaping the course to stay at the top of the game. You'll become a skilled communicator with a flair for marketing strategy, applying your knowledge with agility to achieve powerful results. Specialise in digital, social media and latest trends to give yourself the head start for a flying career in marketing management, advertising, digital marketing or marketing research.

Examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You gain an appreciation of business operations and have the opportunity to take a professionally renowned digital marketing qualification.

Key features

Develop a comprehensive knowledge of marketing

• Marketing is a driving force behind business. Our course acknowledges the multi-faceted dimensions of the marketing discipline which will ensure that you have the comprehensive knowledge needed for a career in marketing.

Distinguish yourself professionally with an accredited degree

• Benefit from a course accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and which works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

Enhance your employability

• We work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM, ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain:
  • IDM Certificate in Digital Marketing
  • MRS Certificate in Market Research
  • CIM Graduate Gateway