Bachelor of Arts (Hons) in Business and Marketing QS - University of Worcester, UK

A degree in Business and Marketing can lead to a career in digital content marketing, or you might lean towards project management or data analysis. You could also set up your own business.

From creating digital strategies to analysing consumer behaviours, this course will help you prepare for a career in business marketing using emerging marketing practices. 

Marketing is at the heart of success for businesses. Learn how to stay ahead of an increasingly competitive market by creating compelling campaigns to analysing consumer insights. During this course, you’ll apply marketing theories and techniques to case studies and real-world projects to become a marketing specialist.

In your first year, you’ll learn the fundamentals of business to build a strong foundation of skills. From there, you will be able to shape the course around your interests and career goals with plenty of optional modules to choose from in your second and third years. You might choose to explore creative digital and social media marketing, or you might lean towards analytics and business strategies.

When you join us, you’ll meet your friendly personal academic tutor who will typically remain with you throughout your degree. They’ll get to know your strengths and where you can develop, offering personalised support and feedback through the course.

You’ll learn from marketing specialists who have extensive experience in management, consultancy, and running their own businesses. Your lecturers will be able to support you in launching your graduate marketing career by drawing on their own experiences and a professional network of business leaders.

Our independent accreditations are built into your degree, which will boost your CV and fast-track your membership into organisations such as the Chartered Institute of Marketing. This will give you an edge in the competitive job market and can even help increase your salary.

Join a diverse community at Worcester Business School, located in the heart of Worcester. Benefit from learning alongside students from around the world, and gain insights from guest lecturers and our expert academic team.