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Master of Arts in Global Media and Management

Keele University Keele University, UK

Intake Sep 2023

Sep 2022, Jan 2023

work permit PG Work Permit

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GBP 16800

Tuition Fee (GBP)

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Application Fee

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12 months


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Program Overview

The creative industries are now well-established as one of the fastest-growing and increasingly important sectors of the world economy, generating some $2,250 billion in revenues and representing 3% of world GDP, according to 2020 figures from Ernst & Young. Yet to manage creative activities and enterprises successfully requires both creative expertise and business acumen.

Combining media, cultural, management and business studies, our course provides a unique insight into global media and culture from both a corporate and creative perspective. Delivered jointly by the School of Humanities and Keele Business School, it considers production, distribution, marketing, consumption and regulation across a broad spectrum of creative industries, from advertising, gaming and publishing to art, fashion, music, film and TV.

Our practical approach means that you’ll learn about relevant theories, principles and concepts in real-world contexts and actively apply them – whether designing a communications campaign from a client brief for D&AD’s New Blood Awards or undertaking a ‘live’ consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction.

You’ll benefit from our close links with a wide range of local arts and cultural organisations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political and corporate attitudes to media, entertainment and culture have changed over time and how form, content and distribution has been affected as a result. We’ll share case studies from our own research, as diverse as Korean cinema or South American rap.

Additional Information

Program Level Master's Degree

Application Processing Days 30

Program Intensity Full-Time

Work Permit work permit PGWP

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, student must have a Bachelor's degree.

    6.5 IELTS Score With no band less than 5.5
    87 TOEFL Score Minimum Overall Score
    58 PTE Score Minimum Overall Score
    55% CGPA Minimum Overall Score

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